If you were out shopping on Black Friday this year, you probably had your smartphone out at some point – making a call, comparing prices online, or taking a picture of how long the check-out line was. Perhaps you were also one of the thousands who used their mobile device to “check in” via Foursquare or Facebook.
Although Black Friday 2012 was a mixed bag for retailers, with foot traffic up a bit compared to 2011 but sales down slightly, the continuing proliferation of smartphones meant more check-ins than ever. Curious where and when customers were checking in this year – and what they were saying when they did so – Silverpop pored over the data from the big shopping weekend. Here’s an illustrated look at what we discovered.
1) White Paper: "The Ultimate Guide to Location-Based Marketing with Foursquare and Facebook"
2) Blog: "Check-ins and Gamification: Bringing the Magic Back to Marketing"
3) Infographic: "2012 College Football Opening Weekend Check-ins"