The 2011 EMEA Client Conference was one for the record books, on numerous levels—attendance, excitement and buzz about new Silverpop features. Clearly, marketers are interested in staying ahead of this ever-changing world of marketing. Today, it’s more important than ever for marketers to listen to, learn from, and speak with their customers and prospects as individuals—but just to complicate matters, this must be done via multiple channels, multiple times each day and all at once.
It’s not an easy time to be a marketer. So, it’s no wonder 225 attendees representing more than 100 of the U.K.'s top marketing brands chose to spend June 1 with us and our title sponsors Webtrends and eTouches. Packed with customer success stories, best practices and real-world marketing results from across the United Kingdom and continental Europe, our EMEA Client Conference focused on one key theme: To be successful, marketers must become the audience and be listening all the time.
James Averdieck, founder of Gü Chocolate Puds and our first-ever EMEA client conference external keynote speaker, reminded the audience about the benefits of delighting and surprising people—and one way to do that is to give them the messages they want on the channels they want. This concept of “mocial”—integrating your email, social, mobile and location-based programs to ensure that each is used to strengthen the other—was also a key focus of our U.S. and U.K. client summits this year.
And with good reason. Silverpop was the first in our industry to bridge the gap between email marketing and social networking with the launch of our Share-to-Social feature back in 2008. And with the new social-sharing options we just rolled out as part of 8.3 and the upcoming features we shared a sneak peek of at our recent summits, marketers are now better equipped to make the best use of all available channels—to be where their customers are, in several places at once, several times per day.
For our clients who could join us, we hope you had as much fun as we did. For those who couldn’t, we hope to see you next year. And to marketers everywhere wondering how they’re going to navigate yet another shift in the marketing landscape … just stay tuned.