Silverpop - Infographic: 2011 Black Friday Check-ins
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content
  • Subscribe:

Infographic: 2011 Black Friday Check-ins

blog post thumbnail image
by: Adam Steinberg (@adams472)
02 December 2011

Black Friday 2011 was a resounding success for retailers, with in-store and online sales and revenue up from 2010. For many shoppers, checking in on Foursquare was an integral part of the Black Friday experience. Silverpop examined all check-ins publicly posted on Twitter to gain a better understanding exactly of when, how and where people checked in on Black Friday.

Here’s an illustrated look at 2011 Black Friday check-ins posted on Twitter, highlighting the top 10 retailers with the most check-ins, geographical distribution of check-ins and the trends in comments from check-ins.

2011 Black Friday Check-ins

For more on location-based marketing, see our blog posts on “4 Ways to Work Check-ins into Your Marketing Mix” and “5 Tips for Launching a Successful Check-in Promotion.”


Sign up Now!

Subscribe to IBM Marketing Cloud's Digital Marketer Newsletter!

Popular Categories

Top 5 Posts


To give you the best experience, this website uses cookies.

Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
Find out more here or by clicking the Cookie Policy link at the bottom of this page.