Black Friday 2011 was a resounding success for retailers, with in-store and online sales and revenue up from 2010. For many shoppers, checking in on Foursquare was an integral part of the Black Friday experience. Silverpop examined all check-ins publicly posted on Twitter to gain a better understanding exactly of when, how and where people checked in on Black Friday.
Here’s an illustrated look at 2011 Black Friday check-ins posted on Twitter, highlighting the top 10 retailers with the most check-ins, geographical distribution of check-ins and the trends in comments from check-ins.
For more on location-based marketing, see our blog posts on “4 Ways to Work Check-ins into Your Marketing Mix” and “5 Tips for Launching a Successful Check-in Promotion.”