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Thanks to my colleague passing along this recent eMarketer article, which points out the interesting differences in the way B2B and B2C marketers approach social marketing. According to the article, which cites a new Business.com social media benchmark study, both sets of marketers are rapidly adopting social media, but they are going about it differently. For [...] Everyone in marketing vehemently agrees that data-driven targeting has the potential to change the world of marketing in the future. Well, a company called Next Jump appears to be doing it today. The firm, which serves as a technology engine to a sizeable network of retailers, analyzes data to draw inferences about what a person [...] In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...] Tags: AOL, deliverability, spam button, Yahoo
Category: Best Practices, Engagement Marketing, Industry Landscape, Spam One comment Share and Enjoy Silverpop just released its analysis of early holiday email marketing campaigns, and the results make for some quick and meaty reading. Our research team looked at the email marketing programs of 70 retail and consumer product companies, comparing last year’s campaigns with those sent last month. Among the findings: Marketers sent 25 percent more emails in [...] Tags: Cyber Monday, deliverability
Category: Industry Landscape, Metrics, Misc Leave a comment Share and Enjoy Nearly one in four email messages sent on Cyber Monday failed to reach the inbox, according to a ClickZ article citing findings by deliverability services firm Pivotal Veracity. According to Pivotal Veracity, only 76.2 percent of the emails sent out on what has become one of the busiest e-commerce days of the year were actually delivered, [...] Tags: Cyber Monday, deliverability, Pivotal Veracity, Send Time Optimization
Category: Engagement Marketing, Industry Landscape Leave a comment Share and Enjoy |
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