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Thanks to my colleague passing along this recent eMarketer article, which points out the interesting differences in the way B2B and B2C marketers approach social marketing. According to the article, which cites a new Business.com social media benchmark study, both sets of marketers are rapidly adopting social media, but they are going about it differently. For [...] Everyone in marketing vehemently agrees that data-driven targeting has the potential to change the world of marketing in the future. Well, a company called Next Jump appears to be doing it today. The firm, which serves as a technology engine to a sizeable network of retailers, analyzes data to draw inferences about what a person [...] Adam Needles discusses factors that B2B marketers should consider when deploying marketing automation on a global [...] Tags: B2B buyer, B2B buying process, B2B Marketing, buyer personas, Demand Generation, dialogue, global marketing, international marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, marketing, Marketing Automation, marketing automation campaigns, marketing campaigns, marketing channels, marketing content, Marketing Infrastructure, marketing technology, multi-national marketing
Category: Marketing Automation 11 comments Share and Enjoy In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...] Tags: AOL, Deliverability, spam button, Yahoo
Category: Deliverability, Email Marketing, Marketing Automation, Trends One comment Share and Enjoy A wealth of data is hiding within your email program. While many email marketers rely on the standard email reports, slicing this data by various factors, including opt-in source, time, demographics, activity and much more can reveal actionable [...] Adam Needles discusses six factors to help ‘rationalize’ B2B marketing content for marketing automation [...] Silverpop just released its analysis of early holiday email marketing campaigns, and the results make for some quick and meaty reading. Our research team looked at the email marketing programs of 70 retail and consumer product companies, comparing last year’s campaigns with those sent last month. Among the findings: Marketers sent 25 percent more emails in [...] Tags: Cyber Monday, Deliverability
Category: Metrics and Analytics, Misc, Trends One comment Share and Enjoy Nearly one in four email messages sent on Cyber Monday failed to reach the inbox, according to a ClickZ article citing findings by deliverability services firm Pivotal Veracity. According to Pivotal Veracity, only 76.2 percent of the emails sent out on what has become one of the busiest e-commerce days of the year were actually delivered, [...] Tags: Cyber Monday, Deliverability, Pivotal Veracity, Send Time Optimization
Category: Email Marketing, Trends One comment Share and Enjoy One of my favorite parts of MediaPost’s fabulous Email Insider Summits has become the inclusion of a panel of consumers discussing how they use email, social media and other communication and marketing channels. Today, here in Park City, Utah, Michelle Prieb from Ball State University led a panel of Salt Lake City-area graduate students and students [...] Adam Needles looks at the importance of viewing sales and marketing activities in an integrative mindset and putting them in the context of the buyer’s processes and [...] Tags: B2B buyer, B2B buying behavior, B2B buying process, B2B Marketing, B2B marketing communication, B2B marketing content, B2B Marketing University, buyer-centric, content development, content management, critical path, critical path analysis, CRM, Customer Centered Selling, dialogue, e-mail marketing, innovation, integrated marketing communication, Lead Management, Lead Nurturing, Lead Scoring, marketing, Marketing Automation, marketing channels, marketing co-creation, marketing contribution, multi-channel communication, new media, personas, sales contribution, social media
Category: B2B Marketing 8 comments Share and Enjoy |
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