Read which business practices Neil thinks are working best in B2B lead generation [...]
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Tags: b2b lead management, B2B Thought Leadership, Lead Nurturing, Marketing Automation, ROI
Category: B2B Marketing Leave a comment Share and Enjoy Silverpop’s Loren McDonald asks, “Has email outlived its usefulness in a communications world where social networks generate the most buzz? Or, is it still a vital part of this evolving world? [...] Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Dennis Head, a consultant for eDemand Leads Consulting LLC. Dennis has a unique perspective from both sales and marketing regarding lead generation. He has over thirty years of [...] I figured I’d open with a provocative title. No, I’m not really serious that Twitter might start losing its amazing popularity. But, a recent article in TechCrunch brought to light a defining moment in the world of Twitter. Apparently, Miley Cyrus, the teen idol also known for her TV show, Hannah Montana, just released a video [...] Adam Needles explores ways that B2B marketers can build more buyer-centric marketing [...] Tags: B2B buyer, B2B buying behavior, B2B buying process, B2B Marketing, B2B marketing communication, B2B marketing content, B2B Marketing University, buyer-centric, content development, content management, critical path analysis, CRM, Customer Centered Selling, dialogue, e-mail marketing, innovation, integrated marketing communication, Lead Management, Lead Nurturing, Lead Scoring, marketing, Marketing Automation, marketing channels, marketing co-creation, multi-channel communication, new media, personas, social media
Category: B2B Marketing 8 comments Share and Enjoy |
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