Silverpop Blog

One of the Most Flattering Recognitions We’ve Received at Silverpop

By Bill Nussey (@bnussey), on September 29th, 2009

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B2B Thought Leadership with Malcolm Friedberg

By Bill Nussey (@bnussey), on September 28th, 2009

Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Malcolm Friedberg, principal at Left Brain Marketing. He has more than 20 years of marketing, sales and business development experience in a broad range of B2B industries.

Malcolm has built [...]

So the Nature of the B2B Buyer Is Changing? So What?: Understanding the New Sales Funnel Via Meg Heuer of SiriusDecisions

By Adam Needles (@Silverpop), on September 25th, 2009

Adam Needles digs into implications of the changing B2B buyer and leverages insights from a leading analyst who has been closely following the changing B2B marketing [...]

The "Bulletproof" Button

By Loren McDonald (@LorenMcDonald), on September 25th, 2009

We all know that image blocking by ISPs and email clients can wreak havoc with your HTML emails and affect click-throughs and conversions.

This is particularly a critical issue with image-based call-to-action (CTA) buttons. But all hope is not lost.

In our recent Webinar, “Using Innovations in Email Creative to Drive Increased Engagement,” Aaron [...]

Silverpop Share-to-Social Study Establishes New Benchmarks

By Loren McDonald (@LorenMcDonald), on September 19th, 2009

Sharing email messages on social networks can increase your reach by exposing your messages to large audiences beyond your subscribers in ways forwarding to friends can’t match.

That’s one finding revealed in Silverpop’s new study, “Emails Gone Viral: Measuring ‘Share to Social’ Performance,” now available as a free report.

This new study analyzes key aspects of [...]

Email is the Foundation, but Not the Holy Grail for B2B Marketers

By Will Schnabel (@wschnabel), on September 16th, 2009

I was thrilled to see in the recent UK Internet Advertising Bureau’s survey that email continues to be the leading choice in terms of usage and success within B2B marketing tactics. For those who understand the power of email, this is no surprise. Emailing is extremely cost effective, and done with an appropriate level of [...]

Judging Marketing Automation Vendors Based on Their Approach to Helping Marketers Address the 'Brave New World' of B2B Marketing

By Adam Needles (@Silverpop), on September 15th, 2009

Adam Needles shares an excerpt from a guest blog piece for the ReachForce blog on the Engage B2B marketing automation platform and how it is different from other leading [...]

The 2009 Email Marketing Haiku Slam Wants You!

By Loren McDonald (@LorenMcDonald), on September 14th, 2009

Email done quite well

Is loved by ISPs

And subscribers too

Okay, so I’m not the Shakespeare of the haiku world yet. If you can do better, your creativity could win you a one-year membership in the Email Experience Council, a $399 value and a great way to connect with your fellow email marketers, download resources and improve [...]

Email Marketing Works Because…

By Riaz Kanani (@Silverpop), on September 14th, 2009

Tamara Gielen, an expert in email marketing and based in Belgium, asked her Twitter followers to finish the sentence “Email marketing works because…”. The result has been a great list of reasons why email marketing is an important part of the mix for any marketer today.

Here are my fave five:

- @marcmunier: Email marketing works [...]