[...]
|
|||||
|
Adam Needles presents working insights for ‘advanced’ lead scoring secrets that can help B2B marketers take their games to the next [...] Tags: B2B buyer, B2B Marketing, B2B sales, buyer dialogue, demand chain, Demand Generation, dialogue marketing, Lead Management, Lead Nurturing, lead quality, lead score, lead score model, Lead Scoring, Marketing Automation, marketing operations, marketing qualified leads, marketing strategy, Sales and Marketing Alignment, sales qualified, sales strategy
Category: Scoring 8 comments Share and Enjoy Saying “relevance” is the key to success in email marketing is a bit like saying something is “American as motherhood and apple pie.” Whether you’ve heard the phrase before or not, you can probably guess the general meaning, but what does it really mean? Similarly, “relevance” in reference to email marketing success is generally understand and agreed upon. But we don’t really have a single, agreed-on definition for the term, let alone the elements that go into making an email relevant to [...] Tags: Email Marketing, email marketing best practices, Engagement Marketing
Category: Email Marketing, Marketing Automation, Multichannel Marketing Leave a comment Share and Enjoy A colleague read my recent post and asked me how marketers could prevent spammers from spoofing their domains. In other words, it’s pretty hard to fake an IP address, but isn’t it easy to fake a “from” field and domain? (For example, Outlook Express easily allows me to put “bnussey@whitehouse.gov” in the from field.) The solution [...] Tags: authentication, Deliverability, Outlook
Category: Deliverability, Marketing Automation, Trends Leave a comment Share and Enjoy How are email marketing practices of the top online retailers changing, for the better or worse? Find out at a free Webinar on Thursday August 20 at 2 p.m. EDT/11 a.m. PDT, when I present results from Silverpop’s latest study comparing the email practices of retailers from Internet Retailer’s Top 500 list and 395 additional [...] Tags: Best Practices, Email Marketing, Webinars
Category: Email Marketing, Marketing Automation Leave a comment Share and Enjoy
I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox. Specifically, I wanted to get her thoughts [...] Tags: AOL, authentication, Deliverability, Hotmail, Pivotal Veracity, reputation, Yahoo
Category: Deliverability, Marketing Automation, Trends 2 comments Share and Enjoy Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. If you’re not already familiar with her, it is my pleasure to introduce you to Debbie Qaqish, principal, The Pedowitz Group. She has more than 30 years of sales and marketing experience, leading multiple B2B companies to [...] Tags: Lead Management, Lead Nurturing, Marketing Automation, Pedowitz Group
Category: B2B Marketing Leave a comment Share and Enjoy In my previous post, I listed seven key lessons I’ve learned in preparing for a Webinar. In this post, I’ll look at 10 more tips to consider during and after your Webinar presentation. Lessons Learned: During and after the Webinar 8. Anticipate and address the routine questions. If 500 people register, 200 people will show [...] Tags: b2b best practices, Best Practices, Webinars
Category: B2B Marketing, Email Marketing, Events One comment Share and Enjoy Along with the white paper, the Webinar has become a major B2B content-based lead-generation tool, whether produced by your company or sponsored by a business partner. Dozens of elements help you deliver a great experience for attendees and high ROI for you. In my Industry Relations role at Silverpop, I’ve presented or moderated roughly 30 Webinars [...] For those email marketers using Silverpop’s Share to Social feature, which allows you to share your emails into recipient’s social networks; it can sometimes be difficult to know which networks to use – after all you don’t want to list all of them when they may not be big enough or from the right demographic. [...] Tags: comscore, Facebook, ofcom, share-to-social, social networks, swyn
Category: Social One comment Share and Enjoy |
|||||
|
Copyright © 2012 Silverpop - All Rights Reserved. |
|||||
