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A colleague read my recent post and asked me how marketers could prevent spammers from spoofing their domains. In other words, it’s pretty hard to fake an IP address, but isn’t it easy to fake a “from” field and domain? (For example, Outlook Express easily allows me to put “bnussey@whitehouse.gov” in the from field.) The solution [...] Tags: authentication, deliverability, Outlook
Category: Best Practices, Industry Landscape, Spam Leave a comment Share and Enjoy I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox. Specifically, I wanted to get her thoughts [...] Tags: AOL, authentication, deliverability, Hotmail, Pivotal Veracity, reputation, Yahoo
Category: Best Practices, Industry Landscape, Spam 2 comments Share and Enjoy According to a BtoB survey, the use of social media as a marketing tactic soared in the last two years. Moreover, marketers have shifted from using social media channels primarily for brand building to a tool for demand [...] Tags: relationships, survey
Category: Engagement Marketing, Social Marketing One comment Share and Enjoy For a while now, I’ve been a vocal proponent of marketers participating in social marketing, and clearly many others see the potential as well. In his July 30 ClickZ column, Bill McCloskey shares some great data that illustrate the enthusiasm with which marketers have embraced social networking. Since 2007, Bill’s firm, Email Data Source, has been [...] Tags: Facebook, Twitter
Category: Engagement Marketing, Social Marketing Leave a comment Share and Enjoy |
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