Silverpop Blog

Bloggers Weigh In on Sales/Marketing Mis-alignment

By Adam Needles (@Silverpop), on July 31st, 2009

The current dialogue around sales/marketing mis-alignment comes at a watershed moment for this issue. To propel this dialogue, Adam Needles presents a round-up of perspectives from various sales and marketing-focused bloggers on best practices for and impact of sales/marketing [...]

Google Unsubscribe

By Bill Nussey (@bnussey), on July 23rd, 2009

For years, email inbox providers have given their users a single way to respond to unwanted messages—the unsubscribe button. While this approach is simple for the user, it obscures the critical information about whether a user is simply no longer interested in a mailing or whether it’s an unwanted spam. The current approach means that [...]

Viewing Sales/Marketing Mis-alignment Through Sales' Eyes

By Adam Needles (@Silverpop), on July 23rd, 2009

I’ve been blogging and Tweeting quite a bit on the theme of improving sales/marketing (mis-) alignment — initially exploring the concept of Engagement 2.0 and most recently exploring the challenges marketers face in actually improving sales/marketing alignment. It’s a timely issue. It’s also particularly front and center for me given Silverpop just held [...]

The New Marketing Frontier, Augmented Reality

By Bill Nussey (@bnussey), on July 20th, 2009

The first time I had heard about augmented reality, I thought it was some kind of new 3D technology. As you can see from the video below, this is nothing like the old 3D world of avatars and blocky [...]

Using Email to Drive Webinar ROI and Success

By Loren McDonald (@LorenMcDonald), on July 10th, 2009

To achieve the highest ROS (“return on slides”) from your Webinars, you must generate a high number of registrants, get as many of them to attend as you can, deliver a valuable and informative experience during the presentation and leverage the Webinars as part of your lead-nurturing program.

Email delivers on its cross-channel potential as [...]

Sales/Marketing Mis-alignment: Why Engagement 2.0 Remains Elusive

By Adam Needles (@Silverpop), on July 9th, 2009

My last blog post explored the idea of Engagement 2.0 – an evolutionary idea I presented at the Online Marketing Summit (OMS) events in Portland and Seattle last week. The concept is two-fold: One, that the new era of B2B marketing requires a new mindset for the B2B marketing organization – active engagement [...]

The Value of Email Goes Beyond "Marketing"

By Loren McDonald (@LorenMcDonald), on July 8th, 2009

Email is a marketer’s dream channel, as you well know, but when done correctly, it can work wonders throughout your organization, too. However, few outside the marketing department understand this or know how to leverage email for maximum benefit.

As your company’s email guru, you should look for opportunities where you can put your know-how to [...]

Google Gets Into the Operating System Business

By Bill Nussey (@bnussey), on July 8th, 2009

I rarely dabble into pure technology on this blog, but this news is so big I feel compelled to shine some light on this announcement.

Google recently announced that it will be shipping an operating system based around its Chrome browser.

This has historic implications. For most of personal computing history, Microsoft has dominated its competitors by [...]

Engagement 2.0: A New Mindset for Marketing and an Energized Link Between Customer, Prospect and Sales Team

By Adam Needles (@Silverpop), on July 1st, 2009

This week I’ve had the good fortune to be able to present at the Online Marketing Summit (OMS) events in Portland and Seattle. It’s been a great experience – giving me the opportunity to hear first hand some of the challenges and opportunities B2B marketers face, as well as to engage with others in [...]