Silverpop Blog

Fight "Cheap Email" Trend by Emphasizing Value

By Loren McDonald (@LorenMcDonald), on June 30th, 2009

When a company finds itself struggling for sales in a tight economy, the first response is often to start competing on prices.

Although price slashing, discounts and other costly promotions can bring short-terms gains, they could end up tarnishing your email program if you simply turn it into “the discount channel.”

Frequent discount offers simply train [...]

"Mine" Offers Digital Personalization in Print Form

By Bill Nussey (@bnussey), on June 30th, 2009

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The Pounce or Nurture Debate: The Debate Rages

By Will Schnabel (@wschnabel), on June 26th, 2009

Recent B2B blog posts have been discussing the topic of how aggressive should a salesperson be in their response when they see a lead is visiting their site. Mike Damphoux’s post in Smashmouth Marketing on Web leads (Pounce, Pause, Nurture, or Wait) highlighted a unique difference in selling tactics and approaches for the modern [...]

Is Outlook Broken?

By Bill Nussey (@bnussey), on June 25th, 2009

Email service provider, Campaign Monitor is using social media to try and pressure Microsoft to improve its HTML interoperability in Outlook. It’s not quite like challenging the Iranian election results but it has collected more than 20,000 Twitter [...]

B2B Thought Leadership With Mac McIntosh

By Will Schnabel (@wschnabel), on June 22nd, 2009

Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. If you’re not familiar with him already, it is my pleasure to introduce you to M. H. (Mac) McIntosh. He is considered to be one of North America’s top experts on the subject of B2B sales leads. [...]

Dealing with 9000 marketing emails a year

By Riaz Kanani (@Silverpop), on June 22nd, 2009

Forrester have released a report predicting that individuals are are going to receive 9000 email marketing messages a year. That’s is nearly 25 marketing emails a day.

Already today, email marketers are being advised to engage with their recipients rather than just trying to target them. If your recipients are going to be receiving that many [...]

What Does It Mean to Be An 'Engaged' Marketer?

By Adam Needles (@Silverpop), on June 18th, 2009

It’s certainly critical as a marketer to improve one’s engagement with the customer, but what does that look like from the marketer’s end? What does this look like from a strategic and operational perspective? What does it mean to be an ‘engaged’ … and, ultimately, successful … marketer? Adam Needles discusses five best practices for being an ‘engaged’ [...]

Shopping Cart Abandon: How Long Should You Wait?

By Bill Nussey (@bnussey), on June 11th, 2009

I recently read an interesting “Times Wire” column about a start-up company that focuses specifically on shopping cart abandonment. The company, SeeWhy, is releasing a new service that will alert subscribers when a visitor on their Web site abandons a shopping cart, and then immediately follow up with an email designed to encourage the person [...]