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Category: Engagement Marketing, Industry Landscape, The Future of Marketing Leave a comment Share and Enjoy Email service provider, Campaign Monitor is using social media to try and pressure Microsoft to improve its HTML interoperability in Outlook. It’s not quite like challenging the Iranian election results but it has collected more than 20,000 Twitter [...] Tags: Microsoft, Outlook, Twitter
Category: Industry Landscape, The Future of Marketing Leave a comment Share and Enjoy I recently read an interesting “Times Wire” column about a start-up company that focuses specifically on shopping cart abandonment. The company, SeeWhy, is releasing a new service that will alert subscribers when a visitor on their Web site abandons a shopping cart, and then immediately follow up with an email designed to encourage the person [...] Tags: shopping cart abandonment, testing
Category: Best Practices, Engagement Marketing 6 comments Share and Enjoy Twitter is leaping us into the future today. No, it’s not a new form of marketing (sorry, readers). It’s not a new feature. It’s not even a revolution in social communities. It’s even more important… Yes, it’s Robot Pick-Up [...] This recent blog post from Forrester shares some very interesting research conducted by the analyst firm on the widespread usage of social networking among business people. I’ve been a strong believer that social networking matters as much in business as it does in personal relationships, but seeing the numbers laid out so starkly really drove [...] Every once in a while you see something that’s really cool—that has the potential to shift your habits and thinking. That “something,” more often than not these days, comes from Google. Google’s latest big idea, Google Wave, does not disappoint. Its Wave is such a new and big idea, it’’s difficult to describe. Akin to email meets [...] |
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