Silverpop Blog

B2B Email Marketing Gone Wrong (a.k.a. This Is Not SPAM)

By Will Schnabel (@wschnabel), on April 30th, 2009

Kudos to Mark Brownlow at Email Marketing Reports for helping us laugh at ourselves and a few of those “bad practices” we all try to avoid (yet still see all too often) in B2B email marketing. I encourage you to watch it with your marketing team to see if any of the content reminds [...]

Improving your Lead Nurturing Programs

By Riaz Kanani (@Silverpop), on April 30th, 2009

This week I presented at Internet World on behalf of the IDM on the benefits of using Lead Scoring and Lead Nurturing as strategies that can help B2B marketers to efficiently qualify and manage leads from first click to lifetime customer.

One of the biggest advantages of an effective lead nurturing campaign is the ability to [...]

Deliverability Alert: Bell Canada Internet Subscribers May be Switching Email Addresses

By Robert Consoli (@Silverpop), on April 29th, 2009

Silverpop email deliverability expert Robert Consoli advises email marketers who have Bell Canada Sympatico subscribers on their email marketing list to contact them as soon as possible and ask them to update or reaffirm their email address contact [...]

Does Your Marketing Department Own Transactional Emails?

By Loren McDonald (@LorenMcDonald), on April 29th, 2009

The title of Silverpop’s most recent Webinar says it all: “Transactional Emails: Loved by Recipients, Neglected by Marketers.”

In this Webinar (view below), Silverpop Product Marketing Manager Whit Lanier and I showed how transactional messages, which are highly relevant to recipients, can drive engagement when you add carefully chosen marketing content to a branded design consistent [...]

Silverpop at Internet World 2009

By Riaz Kanani (@Silverpop), on April 27th, 2009

Silverpop is going to have plenty of presence at Internet World this week with no less than three people holding sessions at the show as well as our stand at E7087.

Look out for the following sessions from the EMEA team:

Engagement Marketing – anticipation instead of interruption:Discussion of key trends that are greatly affecting the [...]

Sophisticated Marketing Automation Closes the Loop and Boosts Marketing's Stature

By Will Schnabel (@wschnabel), on April 24th, 2009

Though we’re in a recession, the pressure for B2B marketers to deliver more and better qualified leads to sales hasn’t changed. And often, this process requires more than reevaluating and fine-tuning existing marketing strategies. Determining which leads are hot and have the budget to purchase your company’s products and which may need more time for [...]

The 6th IDM B2B Marketing Conference

By Riaz Kanani (@Silverpop), on April 20th, 2009

I was fortunate to be part of a debate for the 6th IDM B2B Marketing Conference looking at how companies can “survive and thrive in turbulent times”. The day was jam packed with more than 150 people attending and the conversations seemed to be really upbeat and positive which was great given the turmoil in [...]

Welcome to Silverpop's EMEA Engagement Marketing blog

By Riaz Kanani (@Silverpop), on April 14th, 2009

Before we start our regular content, I wanted to welcome you to Silverpop’s European focused blog! The blog is available in both English and German and our aim is to generate discussion around both the Engagement Marketing and B2B marketing automation spaces by bringing you a European take on the latest and best articles from [...]