I recently spent some time with the folks at eMarketer, who interviewed me about my thoughts on email marketing. They just published a sizable excerpt from the interview, and I think it does a nice job of capturing the state of email marketing at a high level. It also provides advice on how marketers can [...]
|
||||
|
I read an interesting article in eMarketer about the popularity of email among retailers during this past holiday season. Advertising agency Smith-Harmon found that retail email marketers accelerated their email campaigns beginning in October, and on average sent customers more than 14.6 emails in December alone. “Retailers ratcheted up their email marketing campaigns to aggressively compete [...] My colleague Loren McDonald recently presented a session to a group of our executives, and I was struck by a graphic he shared. It’s a great visualization of the multifaceted and rich social world created by public-relations guru Brian [...] People who know me know I’m a big fan of testing. You never know for sure how people are going to respond to your emails and landing pages unless you test, and seemingly insignificant differences and simple changes can have a huge impact on response. What’s really exciting is that marketers today can do more [...] |
||||
|
Copyright © 2010 Silverpop - All Rights Reserved. |
||||
