Silverpop Blog

Real Time-to-Value Important for Marketing Automation Solutions

By Will Schnabel (@wschnabel), on March 30th, 2009

B2B marketers and their CFOs have always paid great attention to ROI metrics. They know precisely the amount of money they have invested in a solution or service and they evaluate the success or failure by the level of profit and/or savings. But what about the time it takes for a company to see value [...]

Tip of the Week: Determine the Score, First

By Will Schnabel (@wschnabel), on March 26th, 2009

The tip this week comes from our Client Care Specialist in the London office, Greg Staunton. Greg has a Master’s degree in Marketing and more than six years of implementing lead management solutions for high-tech clients.

Many B2B marketers know their companies could benefit from a lead scoring model, because they’ve read the case studies and [...]

Have Social Networks Killed the Birthday Email?

By Loren McDonald (@LorenMcDonald), on March 20th, 2009

We all know how the Web and email have changed the way we communicate with each other and with companies, but the light bulb really went on for me when I looked at the ways friends, co-workers and peers sent me greetings before, on and after my recent birthday.

First, here’s the tally of how and [...]

Recent Interview on the State of Email Marketing

By Bill Nussey (@bnussey), on March 19th, 2009

I recently spent some time with the folks at eMarketer, who interviewed me about my thoughts on email marketing. They just published a sizable excerpt from the interview, and I think it does a nice job of capturing the state of email marketing at a high level. It also provides advice on how marketers can [...]

Apple Retail Stores Go Green(er) with Transactional Email Receipts

By Whit Lanier (@Silverpop), on March 17th, 2009

Silverpop’s Whit Lanier purchases an iPhone case at an Apple retail store and is offered a printed or emailed receipt. “This transactional email offering is great in so many ways it’s hard to list all of the benefits, but here are a [...]

B2B Tip of the Week

By Will Schnabel (@wschnabel), on March 17th, 2009

The best ideas are oftentimes the simplest. They seem to make so much sense once you review the issue before you. Then, they make you wonder how you missed it before.

The recent ah-ha moment for me was in planning how to best share ongoing advice to B2B marketers as it relates to lead [...]

Email Marketing Best Practices: Sometimes, 'It Depends' Is the Right Answer

By Loren McDonald (@LorenMcDonald), on March 13th, 2009

The trouble is, the “right” answer is often “It depends,” not “Never do this or that.” In fact, the right answer for you and your email program and company could be all wrong for another company that runs its email marketing program [...]

5 Tips to Improve Efficiencies Using Lead Management Solutions

By Will Schnabel (@wschnabel), on March 13th, 2009

As the economy takes its toll on marketing resources, it is well worth taking a look at how marketing organizations can further leverage their technology investments to improve day-to-day efficiencies. There is always great discussion and analysis around the ROI of lead management from a revenue enhancement and sales team productivity standpoint. But this overshadows [...]

Recession Email—Too Much of a Good Thing?

By Bill Nussey (@bnussey), on March 13th, 2009

I read an interesting article in eMarketer about the popularity of email among retailers during this past holiday season. Advertising agency Smith-Harmon found that retail email marketers accelerated their email campaigns beginning in October, and on average sent customers more than 14.6 emails in December alone.

“Retailers ratcheted up their email marketing campaigns to aggressively compete [...]