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Is email marketing all about tactics? No, of course not. But you might think so if you looked at the inventory of speeches, articles and blog posts from throughout the industry. Tactics are worthless unless they are based on a solid strategy, but poor execution of a solid strategy is just as problematic. Successful email marketing [...] Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, Jonathan Salem Baskin, a veteran BtoC and BtoB marketer with more than 20 years of experience and author of the book, Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors [...] Despite the growing popularity of online social networking, these social networking sites remain largely untapped by online marketers. And, it appears people like it that way. According to a survey by media research form IDC quoted in this Dec. 5 article by eMarketer, people don’t want brands following them around in social networks trying to [...] After braving the cold weather and crowds to research holiday bargains over the weekend, British shoppers are expected to log on to the Internet and order their gifts, with yesterday’s “Mega Monday” expected to be the U.K.’s biggest online shopping day of the year. Despite the generally gloomy economic climate, Global Internet trade body IMRG predicts [...] There's rarely any good news on the financial front these days. So I was pleased when I saw a recent article by Direct Magazine's Ken Magill indicating that 79 percent of surveyed executives said their companies will have spent the same or more on marketing in 2008 than 2007. Also, 42% said they don't expect [...] Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, brothers Jay and Carlos Hidalgo, founders of The Annuitas Group, responded to our questions. You'll learn about the challenges facing today's BtoB marketers and the Hidalgo brother’s insights for moving beyond them. 1. How did you [...] We’re mad as heck and we’re not going to take it anymore. At least, that’s what the results of our recent study, “Spam: What Consumers Really Think,” seem to show. To find out why people report messages as spam and how much they know about what happens when they do, Silverpop conducted an online survey of [...] |
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