Through these special blog postings, our goal is to offer advice and insights from top BtoB marketers. Recently, John Coe, president and founder of the Sales & Markeitng Institute and author of the book, "The Fundamentals of Business-to-Business Sales & Marketing" responded to our questions. You'll learn about today's challenges and his advice for overcoming [...]
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I find this surprising but also encouraging and exciting. Score one for the good guys. Last week a major Web hosting service that Internet security experts say hosted organizations responsible for most of the world’s spam was taken offline–and the volume of spam sent worldwide immediately plummeted by as much as 75 percent. In addition to [...] Jeff Dernavich, Silverpop’s director of product management, told me some great news today that I wanted to share. Email deliverability provider and Silverpop technology partner Pivotal Veracity this week announced that users of its pioneering inbox rendering tool will now be able to see how their messages will look when recipients view them in the [...] Last month, we rolled out a shiny new feature we dubbed “Share-to-Social,” which enables email recipients to click a button in an email to share their favorite messages with their contacts/friends in their social networks. Not only that, but we made sure the marketers using this feature could track the results. (You can check out [...] Email marketing is a serious topic but every once-in-a-while it’s good to break things up with a bit of humor. In fact, when I came across this genuine, bona fide email joke, I felt compelled to share it with the world. Thanks to my wife for passing it along … A Minneapolis couple decided to go to [...] |
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