At a recent conference, one of the VPs at Epsilon (another email service provider) said something that really stuck with me.
“Irrelevance is the new spam.”
Kinda’ catchy …
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We just completed a fantastic benchmark study (maybe the first) on BtoB lead metrics. One of the findings that really stood out to me reveals an interesting detail about how people fill out Web forms. It turns out that it’s not the number of questions marketers require, but how long it takes the responder to [...] |
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