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An interesting new report answers a question most email marketers would love to know: which specific email clients are recipients using to view their messages? The report, issued this month by the creators of a new analysis tool called Fingerprint, examined data from nearly 3 million email subscribers to reveal the 10 most popular email clients [...] If you’re on the fence about double opt-in, here’s a reason to consider it. A “spam your enemies” Web site recently sprung up that caused a stir in the email marketing community. The site, SpamZa.com, invited visitors to enter any email address into its Web form and then instantly subscribed the submitted address to hundreds of [...] |
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