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Determining what stage in the buying cycle each lead is at and moving those deemed ready-to-buy to sales is lead scoring. But what happens after the scoring process, to all the leads that aren’t ready to buy? How can you guide them along in the right direction? Lead nurturing is the practice of maintaining ongoing [...] While on vacation recently, I had one of the best hamburgers I’ve ever eaten: a Kobe beef Havarti cheeseburger with ripe red tomatoes, caramelized onions, wild arugula and, of course, Havarti cheese on a premium beef patty. As I stared at my freshly served gourmet burger, with a bottle of ketchup and jar of Dijon [...] A report just published by JupiterResearch found that measurement is the top challenge for online advertisers, and the top agency differentiator for advertisers looking for an agency. Savvy marketers realize that you can only achieve solid improvement on campaign elements that you actually take the time to measure. Demonstrating returns on investment—that’s what it is [...] An interesting new report answers a question most email marketers would love to know: which specific email clients are recipients using to view their messages? The report, issued this month by the creators of a new analysis tool called Fingerprint, examined data from nearly 3 million email subscribers to reveal the 10 most popular email clients [...] Tags: Hotmail, Outlook, study, Yahoo
Category: Metrics and Analytics Leave a comment Share and Enjoy I was at Shop.org’s annual conference last week, and found some retailers expressing concern about holiday sales. The economy is weighing heavily on everyone’s shoulders. Not surprising. An article in Promo reports a study by TNS/Retail Forward predicting retail sales in November and December to increase by only 1.5 percent. It’s time for online retailers to [...] When I heard that the Virginia Supreme Court had overturned notorious AOL spammer Jeremy Jaynes’ 2003 conviction for violating the state’s spam law, my first reaction was, “What were those judges thinking?” But I also knew I needed to dig deeper to find out why they had a change of heart. It turns out Jaynes was [...] If you’re on the fence about double opt-in, here’s a reason to consider it. A “spam your enemies” Web site recently sprung up that caused a stir in the email marketing community. The site, SpamZa.com, invited visitors to enter any email address into its Web form and then instantly subscribed the submitted address to hundreds of [...] As we all know, marketing greatly impacts the success of a company. Yet, measuring marketing effectiveness has never been easy for BtoB marketers and their bosses. At the beginning and end of the day, C-Suite executives and stakeholder’s want to know if budgets are being well spent. This concern lingers even greater over marketing departments [...] My Email Insider column last week reviewed three major disagreements over basic email practices within the marketing community, but the one that sparked the most conversation was the debate over whether to remove or retain nonresponders—subscribers who haven’t opened or clicked on your emails in a set time. I’ll discuss the other disagreements that I outlined: [...] |
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