The Latest Challenge for Mobile Marketing

When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online? And, my favorite, what do they do with their cell phone?

While this doesn’t represent real market research, the answers are interesting, especially [...]

Which Country Is the Most Spammed?

If you had to guess which country in the world is the most targeted by spammers, the results might surprise you. According to figures recently released by Web security firm MessageLabs and reported by TG Daily, Swiss users receive 10 percent more spam than the average Internet user, and 23 percent more than U.S. users.

MessageLabs [...]

What Does the Recession Mean to Online Marketers?

A common discussion among business executives these days starts with the question: How is the recession affecting your business? Are you seeing a slowdown in the demand or growth?

For marketers, the question has an unusual level of meaning. Does marketing end up pulling back like so many other parts of the business community? Or, do [...]

Email Marketing Gaining Ground in APAC

Email marketing is fast becoming a key tool for reaching consumers in the Asia Pacific region, according to a survey of more than 1,100 participants conducted in February by Return Path and Epsilon and reported in late June by Australia Web site Inside Retailing Online.

Nearly one in three respondents said they would always respond to [...]

The Paradox of Privacy

I don’t usually dabble in psychology in my blog, but a recent post in the New York Times blog “Bits” really caught my attention.

According to some recent research about people’s attitudes toward safeguarding their personal information, a person’s willingness to share information varies entirely by the context in which it’s asked. Paradoxically, the more “official” [...]