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If you are like many BtoB marketers, search pay per click (PPC) programs like Google AdWords are a significant part of your marketing budget. BtoB marketers with an annual budget of $1.2 million spend roughly 10 percent on search PPC advertising and about one percent on SEO, MarketingSherpa says. Many high-tech companies or those with [...] Time flies in this world of digital marketing. Less than one month ago, Bill Nussey and I were speaking at the inaugural ad:tech show in Singapore. As opposed to many of the US-based shows that seem to attract more of the interactive, BtoC audience, the Singapore show had a great mix of BtoC interactive as [...] When chatting socially with someone between the ages of 16 and 25, I often steer the conversation toward their online habits. What sites do they visit? How much time do they spend online? And, my favorite, what do they do with their cell phone? While this doesn’t represent real market research, the answers are interesting, especially [...] If you had to guess which country in the world is the most targeted by spammers, the results might surprise you. According to figures recently released by Web security firm MessageLabs and reported by TG Daily, Swiss users receive 10 percent more spam than the average Internet user, and 23 percent more than U.S. users. MessageLabs [...] Winning is good until you realize you really lost. Winning new business is fantastic, but failing to nurture and satisfy your existing customers can become the mother of all losses. It’s the kind of mistake marketers make when they underutilize internal customer data and analytics to increase loyalty and provide up-sell and cross-sell opportunities to [...] Actions may speak louder than words, however they don’t replace them. In the world of Lead Scoring, you need both. The actions of your lead become the validating component of a balanced scoring model, which includes what your lead tells you. For instance, if a lead says he has budget and is the director of [...] A common discussion among business executives these days starts with the question: How is the recession affecting your business? Are you seeing a slowdown in the demand or growth? For marketers, the question has an unusual level of meaning. Does marketing end up pulling back like so many other parts of the business community? Or, do [...] Email marketing is fast becoming a key tool for reaching consumers in the Asia Pacific region, according to a survey of more than 1,100 participants conducted in February by Return Path and Epsilon and reported in late June by Australia Web site Inside Retailing Online. Nearly one in three respondents said they would always respond to [...] Uncontrollable data (non structured): At times marketing will not have control over the way certain data is collected and brought into the marketing database. This is typically the case for tradeshows, list acquisition, and previously collected data. Your challenge then is to find a way to score this manually entered data without being able to [...] I don’t usually dabble in psychology in my blog, but a recent post in the New York Times blog “Bits” really caught my attention. According to some recent research about people’s attitudes toward safeguarding their personal information, a person’s willingness to share information varies entirely by the context in which it’s asked. Paradoxically, the more “official” [...] |
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