Online marketing in Asia

I’m blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference.

Kudos to the ad:tech team for putting on a great show. There are 600-plus registrants from countries across Asia. The choice of Singapore is excellent—it’s an incredibly modern, [...]

Study Reveals Email Tactics of Top U.S. Retailers

Silverpop uncovered some interesting results when it recently joined with Internet Retailer magazine to conduct research for the “Top 500 Guide” profiling the largest 500 U.S. retail Web sites ranked by annual sales.

To evaluate the email programs of the top online retailers, our research team logged on to the Web sites of 820 top retailers [...]

Email: A Bright Future for a Venerable Channel

Despite the rise of Web 2.0 and other emerging communications methods, email remains stronger than ever, according to an April survey conducted by market researcher Ipsos for online reputation management firm Habeas.

In the study of consumer attitudes toward email and online interaction with businesses released in late May, nearly three-quarters of adult email users in [...]