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I’m blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference. Kudos to the ad:tech team for putting on a great show. There are 600-plus registrants from countries across Asia. The choice of Singapore is excellent—it’s an incredibly modern, [...] This blog post from Bill Nussey provides clarification of the new CAN-SPAM Act rules, which go into effect July 7th. MESSAGE FROM BILL NUSSEY CEO, Silverpop Are you Still CAN-SPAM Compliant? As you may be aware, the U.S. Federal Trade Commission recently enacted new rules intended to clarify the original provisions of the 2003 CAN-SPAM [...] Marketing and Sales still don’t understand each other. A new study by the CMO Council and summarized by MarketingCharts confirms what we all already know, which is these two critical corporate departments still have a long way to go to optimize the sales and demand generation process. While there isn’t much new in this study, the [...] I’m pleased to announce that two of my colleagues will be joining me on Demand Generation Strategies. Loren McDonald, Silverpop vice president of industry relations and Bryan Brown, co-founder of the Vtrenz solution and current director of product management and development for Vtrenz will share their knowledge, thoughts and insights. A columnist and frequent speaker at [...] Silverpop uncovered some interesting results when it recently joined with Internet Retailer magazine to conduct research for the “Top 500 Guide” profiling the largest 500 U.S. retail Web sites ranked by annual sales. To evaluate the email programs of the top online retailers, our research team logged on to the Web sites of 820 top retailers [...] Despite the rise of Web 2.0 and other emerging communications methods, email remains stronger than ever, according to an April survey conducted by market researcher Ipsos for online reputation management firm Habeas. In the study of consumer attitudes toward email and online interaction with businesses released in late May, nearly three-quarters of adult email users in [...] Earlier this week, I was fortunate enough to participate in the annual Transportation Marketing & Communications Association’s (TMCA) conference and marketing expo in Jacksonville Florida. The TMCA’s aim is to "provide knowledge, connections, recognition, and solutions to marketing professionals in all market segments of transportation." From my brief exposure to this dynamic group, I am [...] Recently, Silverpop hosted its Sixth Annual Digital Marketer Conference in Stone Mountain, Georgia. The conference included a stellar line up of industry power houses who educated BtoB marketers about what strategies are working and which are not in the current BtoB marketplace. The speakers included John Coe, president and founder of the Sales & Marketing [...] |
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