Silverpop Blog

For those of you who do not know me that well, I spent over 12 years in management consulting with Accenture. (Yes, I was one of the original And-roids as our competitors used to affectionately call us.)  During that time, the name of the game in helping companies with new strategies was to look at [...]

Our friends at Goodmail recently announced an extension to their certified delivery program called Goodmail CertifiedEmail Paper Suppression. (You can read about it here.) I’ve been in the email business in one form or another for 20 years and the question has always been, “When will email really step up and become a replacement for [...]

Lead scoring sure has come a long way. As highlighted at the DMA B-to-B Marketing Conference earlier this month (you can read my thoughts here), the majority of discussions, sessions, or proposed x-step plans for optimizing lead generation included lead score as a critical component. It is no longer a nice-to-have, but a must-have for [...]

For those of you who missed it, the annual DMA B-to-B Marketing Conference was held this week in Orlando, Florida.  The title for this year’s event was New Marketing Techniques (Leads x Conversion x Retention) = Higher Profits3.

As usual, this conference was filled with thought leaders and experienced practitioners in the area of BtoB branding, [...]

For the last 10 years or so, I’ve had the privilege of sharing my observations on creativity and innovation in growing businesses with one of entrepreneurship classes at Harvard Business School. And while the topic is bit outside day-to-day marketing, I think many of the observations on creativity in small businesses apply to what [...]