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In my last post, I said mobile marketing would take on forms that we can’t predict. Well, I read about just such a new approach in a Feb. 25 article in The New York Times. Most of the ideas for location-based marketing are either interruptive (e.g., SMS someone when they walk near your store) or based [...] Possibly by now you have heard the buzz around mashup technologies, and how they are providing end-users with new and enhanced ways of viewing information from various systems. Or, as one of our U.K. users asked, you might wonder, "Are they related to bangers and mash?" The best way to describe mashup technologies is with [...] Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We’d be redeeming coupons from in-store banners and swiping our cell phone screens at the cash [...] Marketing is definitely not what is used to be. The days of spending months planning, designing, executing and monitoring over-analyzed campaigns are gone. They are quickly being replaced with demand-generation processes that allow for repeatability, measurability and rapid time-to-value. For those of us lucky enough to have the chance to run a SaaS-based business, we [...] Last week I took a four-day trip to the East Coast to visit Vtrenz customers in New England and New York, and to learn of further opportunities to improve the services of our organization. Of course, I fully expected to run into travel issues due to a planned Super Bowl parade in Boston, but, unfortunately [...] I was intrigued by a short article in the January 28 edition of The Wall Street Journal, page B3, which highlighted a discussion with Ram Charan, the well-known management consultant. A couple of Mr. Charan’s comments stood out as poignant in relation to our desire as marketers to help sales win deals and increase revenues. [...] Taking a big step closer toward becoming a major player in the on-demand application space, Microsoft has begun testing its hosted CRM product, Dynamics CRM Live, through its second early-access release. (You can read more about it in this posting from the Microsoft CRM Dynamics team.) As the adoption of on-demand CRM offerings continues to accelerate, [...] Another guest posting that contemplates the future of email, from my colleague, Scott Voigt… From Scott: It dawned on me the other day, that I spend more time with my inbox than I do with… well… anything! Seriously, this is sad, but totally true. Staring at Outlook (or at least having it stare at me) for more [...] |
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