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In my last post, I said mobile marketing would take on forms that we can’t predict. Well, I read about just such a new approach in a Feb. 25 article in The New York Times. Most of the ideas for location-based marketing are either interruptive (e.g., SMS someone when they walk near your store) or based [...] Does anyone remember back in 2005 and 2006 when mobile marketing was supposed to redefine every aspect of the marketing world? SMS would be delivering all our marketing messages. WAP (mobile-specific pages) would bring interactivity to the wireless phone. We’d be redeeming coupons from in-store banners and swiping our cell phone screens at the cash [...] Tags: Google, iPhone, mobile, SMS
Category: Mobile Marketing, The Future of Marketing One comment Share and Enjoy Another guest posting that contemplates the future of email, from my colleague, Scott Voigt… From Scott: It dawned on me the other day, that I spend more time with my inbox than I do with… well… anything! Seriously, this is sad, but totally true. Staring at Outlook (or at least having it stare at me) for more [...] |
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