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“Hello, I just noticed you were browsing our page on Widgets, and was wondering if I could answer any questions you may have.” “Um, no, I’m OK for now, but I’ll call you if I’m interested later.” “I also see that you downloaded a white paper and spent 30 minutes on our Web site” “Well, no not really. [...] I am excited to announce that one of the most respected email marketing executives, Loren McDonald, has joined the Silverpop leadership team, serving as vice president of industry relations. Loren is well known throughout the industry for his keen understanding of email marketing and insights into methods to maximize the benefits and returns the channel [...] I’ve been inviting my colleague, Scott Voigt, our head of product marketing, to put together some guest blogs over the last few months. I am pleased to include his first blog entry below… From Scott: A few months ago, the Internet was abuzz with the meme of Inbox 2.0. A couple of articles in the Wall Street [...] I’m very excited to announce that one of the most respected email marketing executives has joined Silverpop. Loren McDonald has come onboard with us, serving as vice president of industry relations. Loren is well known throughout the industry for his keen understanding of email marketing and insights into methods to maximize the benefits and returns [...] As marketers, we spend a lot of time and effort gathering information about our customers and prospects. But we also need to maintain that information. Data cleansing and quality are an ongoing activity. Marketers should purge duplicates and “old data” regularly, and follow email marketing best practices for scrubbing “bounces” from email lists. Here are some [...] Like many of us, I have just come out of our yearly budgeting process, a bit more worn and weary for the effort. Budgeting is the time we move from our right brain, creative side endeavors, and dust off our left brain activities to support the analytics required for estimating next year spends. The typical challenge [...] Welcome back! I hope everyone had a great holiday and that you are all off to a wonderful New Year. It’s been a while since I’ve posted, but a colleague sent me an interesting article from MediaPost that seemed like a stimulating and provocative way to kick off 2008. The story is about social networks and [...] Having a solid lead scoring model can not only increase efficiency and drive revenue, it can also help meet the need to further define target audience, qualification criteria, target messaging and more. And, it brings both sides to the table for a common purpose. Here are some tips for getting started: A lead scoring model needs to [...] With the holidays among us we should all be in the giving spirit, right? This is the perfect time for sales and marketing to get on the same page for a fresh start in 2008. You may think this is an impossible feat. But it isn’t. If you are not already on the same page [...] |
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