‘Nuf said.
This simple yet insightful thought was passed along to you by John Engler from UnsubCentral, quoting Datran Media Co-founder and President Matt Keiser, who spoke at the OMMA New York Conference & Exposition in September.
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I like this retailer and shop at them all the time, so I will do them the courtesy of not mentioning their name. I don’t remember exactly when it started, but many months ago, their weekly (sometimes twice weekly) emails started arriving with a subject line simply telling me that my local ads were online. Nothing [...] One of my favorite speakers at the recent Silverpop customer conference in London was Michael Nutley, editor-in-chief of New Media Age, the U.K. weekly news magazine. Ignoring the standard PowerPoint and visual aids, Michael got up and did something unusual–he just spoke. He gave a terrific presentation, and I filled pages with notes on his provocative [...] One of my favorite conferences for general marketing is put together by the eMarketing Association. I’ve been attending and speaking at this gathering for many years. It’s a small, intimate event that does a great job of covering a wide range of current topics from the world of online marketing. I can readily recommend this [...] I always like simple but insightful models, so I made a note to share one of the better examples I’ve seen recently. Skip Fidura, who manages OgilvyOne Worldwide’s email marketing department in London, presented at Silverpop’s customer conference in London last week. One of his many good slides included a pyramid with the six levels [...] Dela Quist, CEO of Alchemy Worx, a U.K.-based agency focused on email, is one of the most thoughtful (and entertaining) people in the email business. He was on a panel at our recent customer conference in London. One of my favorite Dela skills is coining new phrases. And, once again he came through. People who don’t [...] I’m on the tail end of a great trip to our London office to speak at our annual customer conference in Europe. The event was held at the Churchill Museum and Cabinet War Rooms, the very same place that Winston Churchill ran Britain during World War II. For those of you who have read my book, [...] I was just thumbing through the recent Direct Marketing Association report, “The State of Retailing Online 2007.” It’s a great report filled with statistics from some of the most sophisticated marketers out there. One section really caught my attention: the comparison of email from 2005 to 2006. In every category, the effectiveness and scope of [...] |
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