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David Raab photo Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to David Raab, a consultant specializing in marketing technology and analysis. His clients have included major firms in financial services, retail, communications, and other industries. Raab offers a [...] Tags: B2B, B2B buyer, B2B marketing, closed-loop marketing, lead management, Marketing automation, marketing ROI
Category: B2B Thought Leadership One comment Share and Enjoy  This week we’re finalizing the schedule and agendas for our Spring 2010 B2B Marketing University series (Twitter: #B2BUniversity) — a program Silverpop launched this past September to deliver top-quality, in-depth education to B2B marketers to help them tackle the ‘brave new world’ of B2B marketing. (BTW — We will be posting updates on this 2010 [...] Tags: B2B buyer, B2B marketing, B2B Marketing University, buyer-centric, buyer-centric marketing, Charlene Li, demand generation, Groundswell, inbound marketing, Jep Castelein, Josh Bernoff, marketing accountability, Marketing automation, marketing ROI, mass one-to-one, social media, technology adoption, Web 2.0
Category: Marketing automation 4 comments Share and Enjoy Given a challenging environment for B2B marketing today, where should a B2B marketer start? How can we get our arms around this ‘brave new world’? Adam Needles outlines a series of basics for B2B marketers to focus on to help rationalize their more-complex [...] Tags: B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, B2B marketing communication, B2B marketing content, B2B Marketing University, buyer-centric, CMO, communication channels, content development, content management, critical path, critical path analysis, CRM, Customer Centered Selling, demand generation, dialogue, e-mail marketing, innovation, integrated marketing communication, lead management, Lead Nurturing, Lead Scoring, marketing, Marketing automation, marketing channels, marketing co-creation, marketing communication, marketing contribution, marketing NPV, marketing operations, marketing ROI, marketing strategy, multi-channel communication, multichannel marketing, new media, personas, sales contribution, social media
Category: B2B Marketing Strategy 11 comments Share and Enjoy Over the past few weeks I’ve been on the road with our B2B Marketing University series — most recently in Palo Alto and Boston, and this week in Atlanta. The first two events were attended by more than 330 B2B marketers, and we anticipate 175 attendees this Thursday here in Atlanta. Given the large turnout of [...] Tags: B2B marketing, B2B Marketing University, campaign design, CRM, e-mail, inbound marketing, marketing accountability, Marketing automation, marketing culture, marketing measurement, marketing ROI, Microsoft, multi-channel marketing, Oracle, outbound marketing, sales alignment, Salesforce.com, social media
Category: B2B Marketing Strategy 7 comments Share and Enjoy Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Malcolm Friedberg, principal at Left Brain Marketing. He has more than 20 years of marketing, sales and business development experience in a broad range of B2B industries. Malcolm has built [...] It’s certainly critical as a marketer to improve one’s engagement with the customer, but what does that look like from the marketer’s end? What does this look like from a strategic and operational perspective? What does it mean to be an ‘engaged’ … and, ultimately, successful … marketer? Adam Needles discusses five best practices for being an ‘engaged’ [...] |
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