By Kristin McKenna, on March 7th, 2010
Kristin McKenna presents three keys to successfully engaging communities in B2B [...]
By Adam Needles, on February 19th, 2010
Adam Needles examines how to take email segmentation for B2B marketing to the next level by focusing on the buyer and his/her decision [...]
By Kristin McKenna, on January 29th, 2010
I recently joined Silverpop’s field marketing team and am focused on B2B marketing and marketing automation best practices, and this is my first blog post.
I intended to write a ‘best week ever’ piece focusing on key trends in the B2B marketing space for my first post. But the more reading I did over this past [...]
By Adam Needles, on January 8th, 2010
Given a challenging environment for B2B marketing today, where should a B2B marketer start? How can we get our arms around this ‘brave new world’? Adam Needles outlines a series of basics for B2B marketers to focus on to help rationalize their more-complex [...]
By Bill Nussey, on September 28th, 2009
Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Malcolm Friedberg, principal at Left Brain Marketing. He has more than 20 years of marketing, sales and business development experience in a broad range of B2B industries.
Malcolm has built [...]
By Adam Needles, on June 18th, 2009
It’s certainly critical as a marketer to improve one’s engagement with the customer, but what does that look like from the marketer’s end? What does this look like from a strategic and operational perspective? What does it mean to be an ‘engaged’ … and, ultimately, successful … marketer? Adam Needles discusses five best practices for being an ‘engaged’ [...]
