By Adam Needles, on March 12th, 2010
Adam Needles covers how lead management, marketing automation and content marketing combine to help B2B marketers better connect with buyers through demand generation [...]
By Kristin McKenna, on March 7th, 2010
Kristin McKenna presents three keys to successfully engaging communities in B2B [...]
By Carlos Hidalgo, on March 1st, 2010
Carlos Hidalgo addresses what B2B marketing organizations can do to get started with understanding and implementing lead management [...]
By Adam Needles, on February 19th, 2010
Adam Needles examines how to take email segmentation for B2B marketing to the next level by focusing on the buyer and his/her decision [...]
By Kristin McKenna, on February 12th, 2010
The potential benefits to B2B marketers of adopting marketing automation are significant, but the technology, by itself, cannot singlehandedly deliver sales. This is the story of any business technology: Gaining the benefits often requires process change and re-alignment that the technology will amplify, but that it cannot affect on its own.
This is why the practice [...]
By Adam Needles, on February 5th, 2010
Adam Needles presents his thoughts on the keys to finding success with B2B content marketing strategies and [...]
By Bill Nussey, on January 26th, 2010
David Raab photo
Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to David Raab, a consultant specializing in marketing technology and analysis. His clients have included major firms in financial services, retail, communications, and other industries. Raab offers a [...]
By Adam Needles, on January 22nd, 2010
This week we’re finalizing the schedule and agendas for our Spring 2010 B2B Marketing University series (Twitter: #B2BUniversity) — a program Silverpop launched this past September to deliver top-quality, in-depth education to B2B marketers to help them tackle the ‘brave new world’ of B2B marketing. (BTW — We will be posting updates on this 2010 [...]
By Adam Needles, on January 8th, 2010
Given a challenging environment for B2B marketing today, where should a B2B marketer start? How can we get our arms around this ‘brave new world’? Adam Needles outlines a series of basics for B2B marketers to focus on to help rationalize their more-complex [...]
By Adam Needles, on December 17th, 2009
Adam Needles discusses factors that B2B marketers should consider when deploying marketing automation on a global [...]
