By Adam Needles, on March 12th, 2010
Adam Needles covers how lead management, marketing automation and content marketing combine to help B2B marketers better connect with buyers through demand generation [...]
By Carlos Hidalgo, on March 1st, 2010
Carlos Hidalgo addresses what B2B marketing organizations can do to get started with understanding and implementing lead management [...]
By Kristin McKenna, on February 12th, 2010
The potential benefits to B2B marketers of adopting marketing automation are significant, but the technology, by itself, cannot singlehandedly deliver sales. This is the story of any business technology: Gaining the benefits often requires process change and re-alignment that the technology will amplify, but that it cannot affect on its own.
This is why the practice [...]
By Adam Needles, on January 8th, 2010
Given a challenging environment for B2B marketing today, where should a B2B marketer start? How can we get our arms around this ‘brave new world’? Adam Needles outlines a series of basics for B2B marketers to focus on to help rationalize their more-complex [...]
By Adam Needles, on December 17th, 2009
Adam Needles discusses factors that B2B marketers should consider when deploying marketing automation on a global [...]
By Adam Needles, on December 3rd, 2009
Adam Needles looks at the importance of viewing sales and marketing activities in an integrative mindset and putting them in the context of the buyer’s processes and [...]
By Adam Needles, on November 6th, 2009
I posted a new piece on my Propelling Brands blog this past week that examines the application of buyer personas in the B2B marketing arena — which I wanted to follow up on.
B2B marketers find a growing challenge when it comes to actually implementing their marketing automation campaigns. First, complex, multi-step logic can be [...]
By Adam Needles, on October 11th, 2009
Adam Needles explores ways that B2B marketers can build more buyer-centric marketing [...]
By Adam Needles, on August 19th, 2009
Adam Needles presents working insights for ‘advanced’ lead scoring secrets that can help B2B marketers take their games to the next [...]
