Inbound Marketing | Demand Generation Blog

Successfully Engaging with B2B Buyer Communities

By Kristin McKenna, on March 7th, 2010

Kristin McKenna presents three keys to successfully engaging communities in B2B [...]

What Are the Keys to Finding Success with B2B Content Marketing?

By Adam Needles, on February 5th, 2010

Adam Needles presents his thoughts on the keys to finding success with B2B content marketing strategies and [...]

What is Driving B2B Marketers to Adopt Marketing Automation Technology?

By Adam Needles, on January 22nd, 2010

This week we’re finalizing the schedule and agendas for our Spring 2010 B2B Marketing University series (Twitter: #B2BUniversity) — a program Silverpop launched this past September to deliver top-quality, in-depth education to B2B marketers to help them tackle the ‘brave new world’ of B2B marketing. (BTW — We will be posting updates on this 2010 [...]

B2B Marketers' Current Top Issues ... Plus the State of Their CRM Platform Adoption

By Adam Needles, on November 11th, 2009

Over the past few weeks I’ve been on the road with our B2B Marketing University series — most recently in Palo Alto and Boston, and this week in Atlanta. The first two events were attended by more than 330 B2B marketers, and we anticipate 175 attendees this Thursday here in Atlanta.

Given the large turnout of [...]

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