By Kristin McKenna, on March 7th, 2010
Kristin McKenna presents three keys to successfully engaging communities in B2B [...]
By Adam Needles, on February 5th, 2010
Adam Needles presents his thoughts on the keys to finding success with B2B content marketing strategies and [...]
By Kristin McKenna, on January 29th, 2010
I recently joined Silverpop’s field marketing team and am focused on B2B marketing and marketing automation best practices, and this is my first blog post.
I intended to write a ‘best week ever’ piece focusing on key trends in the B2B marketing space for my first post. But the more reading I did over this past [...]
By Adam Needles, on September 2nd, 2009
What should drive our content and campaigns in B2B marketing? Should we use a white paper to generate leads? What should we say in a follow-up e-mail from a tradeshow? How should our search engine optimization and lead nurturing integrate in our overall marketing strategy? Adam Needles discusses the buyer dialogue context and insights from author Rober Jolles on the B2B buyer’s decision-making process as context for focusing marketing content and campaigns and ensuring their [...]
By Adam Needles, on August 19th, 2009
Adam Needles presents working insights for ‘advanced’ lead scoring secrets that can help B2B marketers take their games to the next [...]
By Adam Needles, on August 6th, 2009
Adam Needles discusses improving the continuity of dialogue with the buyer as a way to achieve greater sales/marketing alignment. Part 1 of a 2 part series. This piece focuses on steps marketers can take in better planning for [...]
