By Adam Needles, on March 12th, 2010
Adam Needles covers how lead management, marketing automation and content marketing combine to help B2B marketers better connect with buyers through demand generation [...]
By Kristin McKenna, on March 7th, 2010
Kristin McKenna presents three keys to successfully engaging communities in B2B [...]
By Adam Needles, on February 19th, 2010
Adam Needles examines how to take email segmentation for B2B marketing to the next level by focusing on the buyer and his/her decision [...]
By Adam Needles, on January 22nd, 2010
This week we’re finalizing the schedule and agendas for our Spring 2010 B2B Marketing University series (Twitter: #B2BUniversity) — a program Silverpop launched this past September to deliver top-quality, in-depth education to B2B marketers to help them tackle the ‘brave new world’ of B2B marketing. (BTW — We will be posting updates on this 2010 [...]
By Adam Needles, on January 8th, 2010
Given a challenging environment for B2B marketing today, where should a B2B marketer start? How can we get our arms around this ‘brave new world’? Adam Needles outlines a series of basics for B2B marketers to focus on to help rationalize their more-complex [...]
By Adam Needles, on December 17th, 2009
Adam Needles discusses factors that B2B marketers should consider when deploying marketing automation on a global [...]
By Adam Needles, on November 6th, 2009
I posted a new piece on my Propelling Brands blog this past week that examines the application of buyer personas in the B2B marketing arena — which I wanted to follow up on.
B2B marketers find a growing challenge when it comes to actually implementing their marketing automation campaigns. First, complex, multi-step logic can be [...]
By Will Schnabel, on September 16th, 2009
I was thrilled to see in the recent UK Internet Advertising Bureau’s survey that email continues to be the leading choice in terms of usage and success within B2B marketing tactics. For those who understand the power of email, this is no surprise. Emailing is extremely cost effective, and done with an appropriate level of [...]
By Adam Needles, on September 2nd, 2009
What should drive our content and campaigns in B2B marketing? Should we use a white paper to generate leads? What should we say in a follow-up e-mail from a tradeshow? How should our search engine optimization and lead nurturing integrate in our overall marketing strategy? Adam Needles discusses the buyer dialogue context and insights from author Rober Jolles on the B2B buyer’s decision-making process as context for focusing marketing content and campaigns and ensuring their [...]
By Adam Needles, on August 19th, 2009
Adam Needles presents working insights for ‘advanced’ lead scoring secrets that can help B2B marketers take their games to the next [...]
