By Adam Needles, on August 19th, 2009
Adam Needles presents working insights for ‘advanced’ lead scoring secrets that can help B2B marketers take their games to the next [...]
By Adam Needles, on August 6th, 2009
Adam Needles discusses improving the continuity of dialogue with the buyer as a way to achieve greater sales/marketing alignment. Part 1 of a 2 part series. This piece focuses on steps marketers can take in better planning for [...]
By Adam Needles, on July 31st, 2009
The current dialogue around sales/marketing mis-alignment comes at a watershed moment for this issue. To propel this dialogue, Adam Needles presents a round-up of perspectives from various sales and marketing-focused bloggers on best practices for and impact of sales/marketing [...]
