By Adam Needles, on January 8th, 2010
Given a challenging environment for B2B marketing today, where should a B2B marketer start? How can we get our arms around this ‘brave new world’? Adam Needles outlines a series of basics for B2B marketers to focus on to help rationalize their more-complex [...]
By Adam Needles, on December 3rd, 2009
Adam Needles looks at the importance of viewing sales and marketing activities in an integrative mindset and putting them in the context of the buyer’s processes and [...]
By Adam Needles, on November 11th, 2009
Over the past few weeks I’ve been on the road with our B2B Marketing University series — most recently in Palo Alto and Boston, and this week in Atlanta. The first two events were attended by more than 330 B2B marketers, and we anticipate 175 attendees this Thursday here in Atlanta.
Given the large turnout of [...]
By Adam Needles, on October 11th, 2009
Adam Needles explores ways that B2B marketers can build more buyer-centric marketing [...]
By Adam Needles, on September 25th, 2009
Adam Needles digs into implications of the changing B2B buyer and leverages insights from a leading analyst who has been closely following the changing B2B marketing [...]
By Adam Needles, on September 2nd, 2009
What should drive our content and campaigns in B2B marketing? Should we use a white paper to generate leads? What should we say in a follow-up e-mail from a tradeshow? How should our search engine optimization and lead nurturing integrate in our overall marketing strategy? Adam Needles discusses the buyer dialogue context and insights from author Rober Jolles on the B2B buyer’s decision-making process as context for focusing marketing content and campaigns and ensuring their [...]
