Content Development | Demand Generation Blog

Successfully Engaging with B2B Buyer Communities

By Kristin McKenna, on March 7th, 2010

Kristin McKenna presents three keys to successfully engaging communities in B2B [...]

What Are the Keys to Finding Success with B2B Content Marketing?

By Adam Needles, on February 5th, 2010

Adam Needles presents his thoughts on the keys to finding success with B2B content marketing strategies and [...]

How Do You Get Your Arms Around the 'Brave New World' of B2B Marketing? Where Do You Start?

By Adam Needles, on January 8th, 2010

Given a challenging environment for B2B marketing today, where should a B2B marketer start? How can we get our arms around this ‘brave new world’? Adam Needles outlines a series of basics for B2B marketers to focus on to help rationalize their more-complex [...]

The Danger of an Either/Or B2B Marketing and Sales Mindset

By Adam Needles, on December 3rd, 2009

Adam Needles looks at the importance of viewing sales and marketing activities in an integrative mindset and putting them in the context of the buyer’s processes and [...]

Seven Principles for Building More Buyer-centric B2B Marketing Programs

By Adam Needles, on October 11th, 2009

Adam Needles explores ways that B2B marketers can build more buyer-centric marketing [...]

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