By Adam Needles, on February 19th, 2010
Adam Needles examines how to take email segmentation for B2B marketing to the next level by focusing on the buyer and his/her decision [...]
By Adam Needles, on February 5th, 2010
Adam Needles presents his thoughts on the keys to finding success with B2B content marketing strategies and [...]
By Adam Needles, on December 17th, 2009
Adam Needles discusses factors that B2B marketers should consider when deploying marketing automation on a global [...]
By Adam Needles, on November 6th, 2009
I posted a new piece on my Propelling Brands blog this past week that examines the application of buyer personas in the B2B marketing arena — which I wanted to follow up on.
B2B marketers find a growing challenge when it comes to actually implementing their marketing automation campaigns. First, complex, multi-step logic can be [...]
