Adam Needles covers how lead management, marketing automation and content marketing combine to help B2B marketers better connect with buyers through demand generation [...]
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Adam Needles covers how lead management, marketing automation and content marketing combine to help B2B marketers better connect with buyers through demand generation [...] Tags: B2B buyer, B2B buying behavior, B2B buying process, b2b lead management, B2B marketing, B2B marketing content, B2B Marketing University, buyer dialogue, buyer-centric, buyer-centric marketing, Carlos Hidalgo, content marketing, demand generation, dialogue, lead management, Lead Nurturing, lead quality, Lead Scoring, marketing, Marketing automation, marketing qualified leads
Category: demand generation One comment Share and Enjoy Kristin McKenna presents three keys to successfully engaging communities in B2B [...] Tags: Adam Needles, b2b best practices, B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, B2B marketing communication, B2B marketing content, B2B Marketing University, Brian Solis, buyer dialogue, buyer-centric, buyer-centric marketing, Charlene Li, content development, demand generation, dialogue, dialogue marketing, inbound marketing, integrated marketing communication, Marketing automation, marketing channels, marketing co-creation, marketing communication, marketing strategy, multi-channel communication, new media, social media
Category: B2B Communities One comment Share and Enjoy Adam Needles examines how to take email segmentation for B2B marketing to the next level by focusing on the buyer and his/her decision [...] Tags: B2B buyer, B2B buying behavior, B2B buying process, B2B Email Marketing, B2B marketing, B2B marketing communication, B2B marketing content, behavioral segmentation, best practices, buyer dialogue, buyer personas, buyer pull, buyer-centric, buyer-centric marketing, buying cycle, Charlene Li, content marketing, Customer Centered Selling, demand generation, dialogue, email marketing, email segmentation, email strategy, Groundswell, lead management, Marketing automation, marketing channels, marketing communication, peer influence, personas, Robert Jolles, segmentation, share to social
Category: email marketing 2 comments Share and Enjoy  The potential benefits to B2B marketers of adopting marketing automation are significant, but the technology, by itself, cannot singlehandedly deliver sales. This is the story of any business technology: Gaining the benefits often requires process change and re-alignment that the technology will amplify, but that it cannot affect on its own. This is why the practice [...] Adam Needles presents his thoughts on the keys to finding success with B2B content marketing strategies and [...] Tags: Adam Needles, b2b best practices, B2B buyer, B2B buying behavior, B2B buying process, B2B content, b2b lead management, B2B marketing, B2B marketing content, buyer dialogue, buyer personas, buyer-centric, buyer-centric marketing, Charlene Li, Chris Koch, content development, content marketing, dialogue, dialogue marketing, inbound marketing, Josh Bernoff, Kristen McKenna, Laura Ramos, lead management, Lead Nurturing, Marketing automation, personas, social media
Category: Content-Based Marketing 9 comments Share and Enjoy I recently joined Silverpop’s field marketing team and am focused on B2B marketing and marketing automation best practices, and this is my first blog post. I intended to write a ‘best week ever’ piece focusing on key trends in the B2B marketing space for my first post. But the more reading I did over this past [...] Tags: b2b best practices, B2B buyer, B2B marketing, B2B marketing content, buyer-centric marketing, dialogue marketing, Lead Nurturing, marketing communication, marketing strategy, social media
Category: B2B Marketing Strategy 5 comments Share and Enjoy  This week we’re finalizing the schedule and agendas for our Spring 2010 B2B Marketing University series (Twitter: #B2BUniversity) — a program Silverpop launched this past September to deliver top-quality, in-depth education to B2B marketers to help them tackle the ‘brave new world’ of B2B marketing. (BTW — We will be posting updates on this 2010 [...] Tags: B2B buyer, B2B marketing, B2B Marketing University, buyer-centric, buyer-centric marketing, Charlene Li, demand generation, Groundswell, inbound marketing, Jep Castelein, Josh Bernoff, marketing accountability, Marketing automation, marketing ROI, mass one-to-one, social media, technology adoption, Web 2.0
Category: Marketing automation 4 comments Share and Enjoy Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Malcolm Friedberg, principal at Left Brain Marketing. He has more than 20 years of marketing, sales and business development experience in a broad range of B2B industries. Malcolm has built [...] Adam Needles shares an excerpt from a guest blog piece for the ReachForce blog on the Engage B2B marketing automation platform and how it is different from other leading [...] Tags: B2B buyer, B2B marketing, B2B sales, buyer dialogue, buyer-centric marketing, Marketing automation
Category: Marketing automation 3 comments Share and Enjoy |
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