Adam Needles examines how to take email segmentation for B2B marketing to the next level by focusing on the buyer and his/her decision [...]
|
||||
|
Tags: B2B buyer, B2B buying behavior, B2B buying process, B2B Email Marketing, B2B marketing, B2B marketing communication, B2B marketing content, behavioral segmentation, best practices, buyer dialogue, buyer personas, buyer pull, buyer-centric, buyer-centric marketing, buying cycle, Charlene Li, content marketing, Customer Centered Selling, demand generation, dialogue, email marketing, email segmentation, email strategy, Groundswell, lead management, Marketing automation, marketing channels, marketing communication, peer influence, personas, Robert Jolles, segmentation, share to social
Category: email marketing 2 comments Share and Enjoy In my previous post, I listed seven key lessons I’ve learned in preparing for a Webinar. In this post, I’ll look at 10 more tips to consider during and after your Webinar presentation. Lessons Learned: During and after the Webinar 8. Anticipate and address the routine questions. If 500 people register, 200 people will show [...] Tags: b2b best practices, best practices, Webinars
Category: B2B Thought Leadership, Content-Based Marketing, Webinars Leave a comment Share and Enjoy Along with the white paper, the Webinar has become a major B2B content-based lead-generation tool, whether produced by your company or sponsored by a business partner. Dozens of elements help you deliver a great experience for attendees and high ROI for you. In my Industry Relations role at Silverpop, I’ve presented or moderated roughly 30 Webinars [...] Tags: B2B marketing, best practices, Webinars
Category: Content-Based Marketing One comment Share and Enjoy Kudos to Mark Brownlow at Email Marketing Reports for helping us laugh at ourselves and a few of those “bad practices” we all try to avoid (yet still see all too often) in B2B email marketing. I encourage you to watch it with your marketing team to see if any of the content reminds [...] Tags: B2B mistakes, best practices, email strategy
Category: Uncategorized Leave a comment Share and Enjoy In my particular example, company X needs a refresher on smart marketing practices. The lesson to be learned? Don’t let technology be a replacement for smart marketing practices–technology is a complement and catalyst to improved processes and efficiencies. The two go [...] Tags: best practices, email marketing, Marketing automation
Category: B2B Thought Leadership Leave a comment Share and Enjoy |
||||
|
Copyright © 2010 Silverpop - All Rights Reserved. |
||||
