Adam Needles covers how lead management, marketing automation and content marketing combine to help B2B marketers better connect with buyers through demand generation [...]
This week we’re finalizing the schedule and agendas for our Spring 2010 B2B Marketing University series (Twitter: #B2BUniversity) — a program Silverpop launched this past September to deliver top-quality, in-depth education to B2B marketers to help them tackle the ‘brave new world’ of B2B marketing. (BTW — We will be posting updates on this 2010 [...]
Given a challenging environment for B2B marketing today, where should a B2B marketer start? How can we get our arms around this ‘brave new world’? Adam Needles outlines a series of basics for B2B marketers to focus on to help rationalize their more-complex [...]
Adam Needles looks at the importance of viewing sales and marketing activities in an integrative mindset and putting them in the context of the buyer’s processes and [...]
Over the past few weeks I’ve been on the road with our B2B Marketing University series — most recently in Palo Alto and Boston, and this week in Atlanta. The first two events were attended by more than 330 B2B marketers, and we anticipate 175 attendees this Thursday here in Atlanta.
Adam Needles digs into implications of the changing B2B buyer and leverages insights from a leading analyst who has been closely following the changing B2B marketing [...]
