By Malcolm Friedberg, on March 19th, 2010
Malcolm Friedberg helps B2B marketers think through getting started with marketing [...]
By Adam Needles, on March 12th, 2010
Adam Needles covers how lead management, marketing automation and content marketing combine to help B2B marketers better connect with buyers through demand generation [...]
By Kristin McKenna, on March 7th, 2010
Kristin McKenna presents three keys to successfully engaging communities in B2B [...]
By Adam Needles, on February 19th, 2010
Adam Needles examines how to take email segmentation for B2B marketing to the next level by focusing on the buyer and his/her decision [...]
By Adam Needles, on February 5th, 2010
Adam Needles presents his thoughts on the keys to finding success with B2B content marketing strategies and [...]
By Kristin McKenna, on January 29th, 2010
I recently joined Silverpop’s field marketing team and am focused on B2B marketing and marketing automation best practices, and this is my first blog post.
I intended to write a ‘best week ever’ piece focusing on key trends in the B2B marketing space for my first post. But the more reading I did over this past [...]
By Adam Needles, on January 8th, 2010
Given a challenging environment for B2B marketing today, where should a B2B marketer start? How can we get our arms around this ‘brave new world’? Adam Needles outlines a series of basics for B2B marketers to focus on to help rationalize their more-complex [...]
By Adam Needles, on December 3rd, 2009
Adam Needles looks at the importance of viewing sales and marketing activities in an integrative mindset and putting them in the context of the buyer’s processes and [...]
By Adam Needles, on October 11th, 2009
Adam Needles explores ways that B2B marketers can build more buyer-centric marketing [...]
