By Adam Needles, on February 5th, 2010
Adam Needles presents his thoughts on the keys to finding success with B2B content marketing strategies and [...]
By Adam Needles, on September 2nd, 2009
What should drive our content and campaigns in B2B marketing? Should we use a white paper to generate leads? What should we say in a follow-up e-mail from a tradeshow? How should our search engine optimization and lead nurturing integrate in our overall marketing strategy? Adam Needles discusses the buyer dialogue context and insights from author Rober Jolles on the B2B buyer’s decision-making process as context for focusing marketing content and campaigns and ensuring their [...]
