Kristin McKenna presents three keys to successfully engaging communities in B2B [...]
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Tags: Adam Needles, b2b best practices, B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, B2B marketing communication, B2B marketing content, B2B Marketing University, Brian Solis, buyer dialogue, buyer-centric, buyer-centric marketing, Charlene Li, content development, demand generation, dialogue, dialogue marketing, inbound marketing, integrated marketing communication, Marketing automation, marketing channels, marketing co-creation, marketing communication, marketing strategy, multi-channel communication, new media, social media
Category: B2B Communities Leave a comment Share and Enjoy Carlos Hidalgo addresses what B2B marketing organizations can do to get started with understanding and implementing lead management [...] Tags: b2b best practices, B2B buyer, b2b lead management, B2B marketing, lead management, Lead Nurturing, lead routing, Lead Scoring, marketing, Marketing automation, marketing qualified leads
Category: lead management Leave a comment Share and Enjoy  The potential benefits to B2B marketers of adopting marketing automation are significant, but the technology, by itself, cannot singlehandedly deliver sales. This is the story of any business technology: Gaining the benefits often requires process change and re-alignment that the technology will amplify, but that it cannot affect on its own. This is why the practice [...] Adam Needles presents his thoughts on the keys to finding success with B2B content marketing strategies and [...] Tags: Adam Needles, b2b best practices, B2B buyer, B2B buying behavior, B2B buying process, B2B content, b2b lead management, B2B marketing, B2B marketing content, buyer dialogue, buyer personas, buyer-centric, buyer-centric marketing, Charlene Li, Chris Koch, content development, content marketing, dialogue, dialogue marketing, inbound marketing, Josh Bernoff, Kristen McKenna, Laura Ramos, lead management, Lead Nurturing, Marketing automation, personas, social media
Category: Content-Based Marketing 9 comments Share and Enjoy I recently joined Silverpop’s field marketing team and am focused on B2B marketing and marketing automation best practices, and this is my first blog post. I intended to write a ‘best week ever’ piece focusing on key trends in the B2B marketing space for my first post. But the more reading I did over this past [...] Tags: b2b best practices, B2B buyer, B2B marketing, B2B marketing content, buyer-centric marketing, dialogue marketing, Lead Nurturing, marketing communication, marketing strategy, social media
Category: B2B Marketing Strategy 5 comments Share and Enjoy Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Malcolm Friedberg, principal at Left Brain Marketing. He has more than 20 years of marketing, sales and business development experience in a broad range of B2B industries. Malcolm has built [...] In my previous post, I listed seven key lessons I’ve learned in preparing for a Webinar. In this post, I’ll look at 10 more tips to consider during and after your Webinar presentation. Lessons Learned: During and after the Webinar 8. Anticipate and address the routine questions. If 500 people register, 200 people will show [...] Tags: b2b best practices, best practices, Webinars
Category: B2B Thought Leadership, Content-Based Marketing, Webinars Leave a comment Share and Enjoy A newly released study from Return Path examines average inbox placement rate for permissioned, commercial email in the United States and Canada. One of the report’s most interesting findings is that reaching business addresses, which are protected by systems like Postini, Symantec and MessageLabs, is even more difficult than top consumer email providers. According to [...] Tags: b2b best practices, b2b deliverability best practices, deliverability tips
Category: Deliverability Leave a comment Share and Enjoy |
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