Comments for Demand Generation Blog http://www.silverpop.com/blogs/demand-generation Sat, 13 Mar 2010 15:03:54 -0500 http://wordpress.org/?v=2.8.6 hourly 1 Comment on The Three Building Blocks for Effective B2B Demand Generation — Lead Management, Marketing Automation and Content Marketing by Most Tweeted Articles by B2B Sales Experts http://www.silverpop.com/blogs/demand-generation/demand-generation/the-three-building-blocks-for-effective-b2b-demand-generation-lead-management-marketing-automation-and-content-marketing.html/comment-page-1#comment-514 Most Tweeted Articles by B2B Sales Experts Sat, 13 Mar 2010 15:03:54 +0000 http://www.silverpop.com/blogs/demand-generation/?p=662#comment-514 [...] 2 Tweets The Three Building Blocks for Effective B2B Demand Generation — Lead Management, Marketing Au... Adam Needles covers how lead management, marketing automation and content marketing combine to [...] [...] 2 Tweets The Three Building Blocks for Effective B2B Demand Generation — Lead Management, Marketing Au… Adam Needles covers how lead management, marketing automation and content marketing combine to [...]

]]> Comment on Where Do You Start with Lead Management? by The Three Building Blocks for Effective B2B Demand Generation — Lead Management, Marketing Automation and Content Marketing | Demand Generation Blog http://www.silverpop.com/blogs/demand-generation/lead-management/where-do-you-start-with-lead-management.html/comment-page-1#comment-503 The Three Building Blocks for Effective B2B Demand Generation — Lead Management, Marketing Automation and Content Marketing | Demand Generation Blog Fri, 12 Mar 2010 12:26:11 +0000 http://www.silverpop.com/blogs/demand-generation/?p=630#comment-503 [...] management is a process,” explains Carlos Hidalgo of The Annuitas Group in a recent post, “Where Do You Start with Lead Management.”  “It’s not software.”  And this is a critical point.  Lead management is a method [...] [...] management is a process,” explains Carlos Hidalgo of The Annuitas Group in a recent post, “Where Do You Start with Lead Management.”  “It’s not software.”  And this is a critical point.  Lead management is a method [...]

]]> Comment on Taking Your Email Segmentation for B2B Marketing to the Next Level by What’s Working in Marketing » Top Five Faves week ending 3-6-10 » Telesian.com http://www.silverpop.com/blogs/demand-generation/email-marketing/taking-your-email-segmentation-for-b2b-marketing-to-the-next-level.html/comment-page-1#comment-485 What’s Working in Marketing » Top Five Faves week ending 3-6-10 » Telesian.com Mon, 08 Mar 2010 16:48:42 +0000 http://www.silverpop.com/blogs/demand-generation/?p=616#comment-485 [...] 2.  Most Practical:  Taking Your Email Segmentation for B2B Marketing to the Next Level Adam Needles from Silverpop takes us through the paces about how to consider segmenting email marketing from applying the buying cycle, using personas and more. It’s good food for thought for our marekting friends. [...] [...] 2.  Most Practical:  Taking Your Email Segmentation for B2B Marketing to the Next Level Adam Needles from Silverpop takes us through the paces about how to consider segmenting email marketing from applying the buying cycle, using personas and more. It’s good food for thought for our marekting friends. [...]

]]> Comment on What Are the Keys to Finding Success with B2B Content Marketing? by Successfully Engaging B2B Buyer Communities for Demand Generation | Demand Generation Blog http://www.silverpop.com/blogs/demand-generation/content-based-marketing/what-are-the-keys-to-finding-success-with-b2b-content-marketing.html/comment-page-1#comment-480 Successfully Engaging B2B Buyer Communities for Demand Generation | Demand Generation Blog Mon, 08 Mar 2010 02:21:50 +0000 http://www.silverpop.com/blogs/demand-generation/?p=601#comment-480 [...] dialogue with your organization on their timetable.  As my colleague Adam Needles pointed out in a recent post on this site, “content marketing is the strategy you need to power thoughtful ‘dialogues’ [...] [...] dialogue with your organization on their timetable.  As my colleague Adam Needles pointed out in a recent post on this site, “content marketing is the strategy you need to power thoughtful ‘dialogues’ [...]

]]> Comment on How Do You Get Your Arms Around the ‘Brave New World’ of B2B Marketing? Where Do You Start? by Successfully Engaging B2B Buyer Communities for Demand Generation | Demand Generation Blog http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/how-do-you-get-your-arms-aroun.html/comment-page-1#comment-479 Successfully Engaging B2B Buyer Communities for Demand Generation | Demand Generation Blog Mon, 08 Mar 2010 02:21:34 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/how-do-you-get-your-arms-aroun.html#comment-479 [...] of our demand generation programs.  This ‘brave new world’ of B2B marketing, where the changing buyer must be the center of our demand generation efforts, also is a resounding theme at the 2010 B2B Marketing University (Twitter: #B2BUniversity) [...] [...] of our demand generation programs.  This ‘brave new world’ of B2B marketing, where the changing buyer must be the center of our demand generation efforts, also is a resounding theme at the 2010 B2B Marketing University (Twitter: #B2BUniversity) [...]

]]> Comment on How Do You Get Your Arms Around the ‘Brave New World’ of B2B Marketing? Where Do You Start? by Online Marketing Connect — Blog — Where Do You Start with Lead Management? http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/how-do-you-get-your-arms-aroun.html/comment-page-1#comment-466 Online Marketing Connect — Blog — Where Do You Start with Lead Management? Fri, 05 Mar 2010 19:34:31 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/how-do-you-get-your-arms-aroun.html#comment-466 [...] changing B2B buyer, scores of marketing automation vendors and the advent of social marketing have created a perfect [...] [...] changing B2B buyer, scores of marketing automation vendors and the advent of social marketing have created a perfect [...]

]]> Comment on How Do You Get Your Arms Around the ‘Brave New World’ of B2B Marketing? Where Do You Start? by Where Do You Start with Lead Management? | Demand Generation Blog http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/how-do-you-get-your-arms-aroun.html/comment-page-1#comment-448 Where Do You Start with Lead Management? | Demand Generation Blog Mon, 01 Mar 2010 17:51:27 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/how-do-you-get-your-arms-aroun.html#comment-448 [...] changing B2B buyer, scores of marketing automation vendors and the advent of social marketing have created a perfect [...] [...] changing B2B buyer, scores of marketing automation vendors and the advent of social marketing have created a perfect [...]

]]> Comment on Taking Your Email Segmentation for B2B Marketing to the Next Level by Jep Castelein (LeadSloth) http://www.silverpop.com/blogs/demand-generation/email-marketing/taking-your-email-segmentation-for-b2b-marketing-to-the-next-level.html/comment-page-1#comment-405 Jep Castelein (LeadSloth) Mon, 22 Feb 2010 03:44:23 +0000 http://www.silverpop.com/blogs/demand-generation/?p=616#comment-405 Adam, great post. I agree that email marketing is the workhorse of lead management and marketing automation. If you want to get started simple, I would recommend the first two segmentation methods that you mention. The third and fourth may be too advanced if you're just getting started. Larger companies may have many different products, and a prospect may only be interested in one group of products. Do you see that as "segmentation by persona" or should that be a separate group? Adam, great post. I agree that email marketing is the workhorse of lead management and marketing automation. If you want to get started simple, I would recommend the first two segmentation methods that you mention. The third and fourth may be too advanced if you’re just getting started.

Larger companies may have many different products, and a prospect may only be interested in one group of products. Do you see that as “segmentation by persona” or should that be a separate group?

]]> Comment on So the Nature of the B2B Buyer Is Changing? So What?: Understanding the New Sales Funnel Via Meg Heuer of SiriusDecisions by Taking Your Email Segmentation for B2B Marketing to the Next Level | Demand Generation Blog http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/so-the-nature-of-the-b2b-buyer.html/comment-page-1#comment-389 Taking Your Email Segmentation for B2B Marketing to the Next Level | Demand Generation Blog Fri, 19 Feb 2010 16:34:55 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/so-the-nature-of-the-b2b-buyer.html#comment-389 [...] shift that has occured over the past decade — something I’ve frequently highlighted on this blog and also in a post on my Propelling Brands blog, “Nailing Down Evidence That the Nature of [...] [...] shift that has occured over the past decade — something I’ve frequently highlighted on this blog and also in a post on my Propelling Brands blog, “Nailing Down Evidence That the Nature of [...]

]]> Comment on Keeping Your B2B Marketing Content and Campaigns Relevant by Leveraging Buyer Context by Taking Your Email Segmentation for B2B Marketing to the Next Level | Demand Generation Blog http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/keeping-your-b2b-marketing-con.html/comment-page-1#comment-388 Taking Your Email Segmentation for B2B Marketing to the Next Level | Demand Generation Blog Fri, 19 Feb 2010 16:06:45 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/keeping-your-b2b-marketing-con.html#comment-388 [...] by buying cycle thus requires two levels of insights.  The first — which I’ve previously covered on this blog – is understanding the specific types of information consumed at different stages of the [...] [...] by buying cycle thus requires two levels of insights.  The first — which I’ve previously covered on this blog – is understanding the specific types of information consumed at different stages of the [...]

]]>