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 This week we’re finalizing the schedule and agendas for our Spring 2010 B2B Marketing University series (Twitter: #B2BUniversity) — a program Silverpop launched this past September to deliver top-quality, in-depth education to B2B marketers to help them tackle the ‘brave new world’ of B2B marketing. (BTW — We will be posting updates on this 2010 [...] Tags: B2B buyer, B2B marketing, B2B Marketing University, buyer-centric, buyer-centric marketing, Charlene Li, demand generation, Groundswell, inbound marketing, Jep Castelein, Josh Bernoff, marketing accountability, Marketing automation, marketing ROI, mass one-to-one, social media, technology adoption, Web 2.0
Category: Marketing automation 4 comments Share and Enjoy Adam Needles discusses factors that B2B marketers should consider when deploying marketing automation on a global [...] Tags: B2B buyer, B2B buying process, B2B marketing, buyer personas, demand generation, dialogue, global marketing, international marketing, lead generation, lead management, Lead Nurturing, Lead Scoring, marketing, Marketing automation, marketing automation campaigns, marketing campaigns, marketing channels, marketing content, Marketing Infrastructure, marketing technology, multi-national marketing
Category: Marketing automation One comment Share and Enjoy I posted a new piece on my Propelling Brands blog this past week that examines the application of buyer personas in the B2B marketing arena — which I wanted to follow up on. B2B marketers find a growing challenge when it comes to actually implementing their marketing automation campaigns. First, complex, multi-step logic can be [...] Tags: B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, buyer personas, Customer Centered Selling, customer scenarios, demand generation, dialogue, innovation, integrated marketing communication, integrated marketing management, Laura Patterson, lead generation, lead management, Lead Nurturing, Lead Scoring, marketing, Marketing automation, marketing channels, Marketing Infrastructure, marketing technology, mass one-to-one, NPSD, personas, ROI, social media, Steve Mulder, technology, Todd Wilkens
Category: Marketing automation 2 comments Share and Enjoy Adam Needles shares an excerpt from a guest blog piece for the ReachForce blog on the Engage B2B marketing automation platform and how it is different from other leading [...] Tags: B2B buyer, B2B marketing, B2B sales, buyer dialogue, buyer-centric marketing, Marketing automation
Category: Marketing automation 3 comments Share and Enjoy B2B marketers face numerous challenges, not the least of which is in the building and maintaining of the automated campaigns required by today’s lead management processes. Consequently, there has been a heavy focus around the usability of marketing automation tools, and I’ll have to agree that it is a very important part of [...] Tags: b2b lead management, demand generation, GUI, lead management campaigns, Marketing automation, software usability
Category: Marketing automation One comment Share and Enjoy As the economy takes its toll on marketing resources, it is well worth taking a look at how marketing organizations can further leverage their technology investments to improve day-to-day efficiencies. There is always great discussion and analysis around the ROI of lead management from a revenue enhancement and sales team productivity standpoint. But this overshadows [...] We read, with great interest, fellow lead/marketing automation vendor Eloqua’s announcement that it just introduced its first Web Services Application Programming Interface (WSAPI). Their claim to be the first in the industry is a big surprise to us, though, because Silverpop’s Vtrenz solution launched its WSAPI in 2006. In fact, our software follows the simple object [...] |
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