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The tip this week comes from a Senior Account Manager in our Fargo office, Lorael Arnquist. She has more than eight years of high tech marketing experience and has spent over four years deploying, implementing and optimizing lead management solutions. Data is the heart of all you do as a marketer. Without clean, accurate, complete data, [...] Tags: CRM integrations, data, lead score, Reporting, ROI
Category: B2B Tip of the Week Leave a comment Share and Enjoy The tip this week comes from our Client Care Specialist in the London office, Greg Staunton. Greg has a Master’s degree in Marketing and more than six years of implementing lead management solutions for high-tech clients. Many B2B marketers know their companies could benefit from a lead scoring model, because they’ve read the case studies and [...] The best ideas are oftentimes the simplest. They seem to make so much sense once you review the issue before you. Then, they make you wonder how you missed it before. The recent ah-ha moment for me was in planning how to best share ongoing advice to B2B marketers as it relates to lead [...] |
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