http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/seven-principles-for-building.html Fri, 19 Mar 2010 16:14:31 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/seven-principles-for-building.html/comment-page-1#comment-342 Forrester on Using B2B Lead Management to Pump Up Your Pipeline | Demand Generation Blog Fri, 12 Feb 2010 14:40:21 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/seven-principles-for-building.html#comment-342 [...] in buyer behaviors become more prevalent, marketing programs must become more complex and more buyer-centric.  It becomes more challenging to manage demand (and plug leaks) than ever before and it becomes [...] [...] in buyer behaviors become more prevalent, marketing programs must become more complex and more buyer-centric.  It becomes more challenging to manage demand (and plug leaks) than ever before and it becomes [...]

]]> http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/seven-principles-for-building.html/comment-page-1#comment-228 Re-casting How We Think About B2B Marketing Automation | How To Get Backlinks To Your Site Sun, 24 Jan 2010 07:20:30 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/seven-principles-for-building.html#comment-228 [...] view of marketing automation — as the key infrastructure for driving buyer-centric, mass one-to-one marketing — is a different definition of B2B marketing automation.  This is [...] [...] view of marketing automation — as the key infrastructure for driving buyer-centric, mass one-to-one marketing — is a different definition of B2B marketing automation.  This is [...]

]]> http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/seven-principles-for-building.html/comment-page-1#comment-207 Online Marketing Connect — Blog — Re-casting How We Think About B2B Marketing Automation Thu, 21 Jan 2010 19:08:51 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/seven-principles-for-building.html#comment-207 [...] view of marketing automation — as the key infrastructure for driving buyer-centric, mass one-to-one marketing — is a different definition of B2B marketing automation.  This is [...] [...] view of marketing automation — as the key infrastructure for driving buyer-centric, mass one-to-one marketing — is a different definition of B2B marketing automation.  This is [...]

]]> http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/seven-principles-for-building.html/comment-page-1#comment-206 Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog Thu, 21 Jan 2010 14:02:24 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/seven-principles-for-building.html#comment-206 [...] view of marketing automation — as the key infrastructure for driving buyer-centric, mass one-to-one marketing — is a different definition of B2B marketing automation.  This is [...] [...] view of marketing automation — as the key infrastructure for driving buyer-centric, mass one-to-one marketing — is a different definition of B2B marketing automation.  This is [...]

]]> http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/seven-principles-for-building.html/comment-page-1#comment-184 Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy « Propelling Brands Fri, 15 Jan 2010 00:20:24 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/seven-principles-for-building.html#comment-184 [...] This is a critical evolution.  As I indicated above, an increasing amount of time and energy of B2B marketers is being spent on understanding, responding to and supporting engagement with buyers in the context of the changing nature of the buying cycle.  Personas thus represent both a rallying point and a catalyst for more buyer-centric B2B marketing at a time when buyers have more power than ever before — which is why I included this concept in my recent “Seven Principles for Building More Buyer-centric B2B Marketing Programs” p.... [...] [...] This is a critical evolution.  As I indicated above, an increasing amount of time and energy of B2B marketers is being spent on understanding, responding to and supporting engagement with buyers in the context of the changing nature of the buying cycle.  Personas thus represent both a rallying point and a catalyst for more buyer-centric B2B marketing at a time when buyers have more power than ever before — which is why I included this concept in my recent “Seven Principles for Building More Buyer-centric B2B Marketing Programs” p…. [...]

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