Comments on: Keeping Your B2B Marketing Content and Campaigns Relevant by Leveraging Buyer Context http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/keeping-your-b2b-marketing-con.html Fri, 19 Mar 2010 16:14:31 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Taking Your Email Segmentation for B2B Marketing to the Next Level | Demand Generation Blog http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/keeping-your-b2b-marketing-con.html/comment-page-1#comment-388 Taking Your Email Segmentation for B2B Marketing to the Next Level | Demand Generation Blog Fri, 19 Feb 2010 16:06:45 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/keeping-your-b2b-marketing-con.html#comment-388 [...] by buying cycle thus requires two levels of insights.  The first — which I’ve previously covered on this blog – is understanding the specific types of information consumed at different stages of the [...] [...] by buying cycle thus requires two levels of insights.  The first — which I’ve previously covered on this blog – is understanding the specific types of information consumed at different stages of the [...]

]]> By: Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy « Propelling Brands http://www.silverpop.com/blogs/demand-generation/b2b-marketing-strategy/keeping-your-b2b-marketing-con.html/comment-page-1#comment-185 Why ‘Personas’ Are the Secret Sauce for Effective Marketing Automation Campaigns and the Key to Achieving a ‘Mass One-to-one’ Strategy « Propelling Brands Fri, 15 Jan 2010 00:20:39 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/keeping-your-b2b-marketing-con.html#comment-185 [...] > Rationalize content development in terms of buyer dialogue:  Content development is consistently one of the greatest challenges B2B marketers find themselves wrestling with.  Too much content gets developed in a vacuum.  Personas change everything.  If you know your buyers and their personas, then it’s a breeze to develop content that aligns to the buying cycle and that propels forward a coherent dialogue — something I touched on in a recent Demand Generation blog piece. [...] [...] > Rationalize content development in terms of buyer dialogue:  Content development is consistently one of the greatest challenges B2B marketers find themselves wrestling with.  Too much content gets developed in a vacuum.  Personas change everything.  If you know your buyers and their personas, then it’s a breeze to develop content that aligns to the buying cycle and that propels forward a coherent dialogue — something I touched on in a recent Demand Generation blog piece. [...]

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