Bill Nussey – CEO
Bill Nussey has 20 years of experience as a chief executive for technology companies. Previously, Nussey was president and CEO of iXL Inc., a publicly traded e-business consulting firm. During his tenure, iXL executed its initial public offering, grew revenues from $10 million to $120 million per quarter and served multiple Fortune 500 customers including General Electric, JP Morgan and Delta.
Over the years and under Nussey’s guidance, Silverpop has been the originator of many industry best practices and innovations. As CEO, he has consulted with numerous marketing executives on the use of email as a strategic communications channel and uncovered solutions to many of the challenges marketers are facing. Nussey shares these insights in his groundbreaking book, “The Quiet Revolution in Email Marketing.”
In 2004, Nussey received the Direct Marketing Association’s Marketing Technology and Internet Council Annual Award of Excellence, and was named Marketer of the Year by the Atlanta Interactive Marketing Association. Nussey holds a Bachelor of Science degree in electrical engineering from North Carolina State University and an M.B.A. from Harvard Business School.
Bryan Brown – Director of Product Management & Development
As the Director of Product Management and Development, Bryan Brown oversees product development, drives product strategy and is the key solution architect of the Engage B2B platform. As such, Brown is instrumental in leading the innovation and methodology behind Silverpop’s lead management and marketing automation capabilities. Brown has ten years of experience managing and building web-based marketing and eBusiness solutions across multiple industries.
Loren McDonald – Vice President of Industry Relations
Loren McDonald has 24 years of experience in marketing, consulting and strategic planning. Before joining Silverpop in 2008, he was vice president of corporate communications at Lyris, Inc., and had served as vice president of marketing at EmailLabs. McDonald was founder and president of Intevation, an e-marketing services firm specializing in email and search engine marketing services. He has held executive marketing positions at companies including USWeb/CKS, NetStruxr and Arthur Andersen.
McDonald is a columnist for Media Post Email Insider and a former ClickZ Email Delivery columnist. He is a frequent speaker at major industry conferences and events and is often quoted in the press. In 2005, he was selected Marketing Executive of the Year by the American Business Awards (the Stevie’s). An industry newsletter he launched in 2003 has won seven awards including Best B2B e-newsletter from MarketingSherpa and the ClickZ Marketing Excellence Award.
Kristin McKenna – Field Marketing Manager
As Field Marketing Manager, Kristin McKenna leads efforts to build awareness of Silverpop and the B2B marketing solutions offered by the company.
McKenna joins Silverpop from KMA One, a full-service marketing agency specializing in clients that sell high-tech products and services. While focusing on technology companies, including IBM and HP, McKenna established depth of experience in online marketing best practices, marketing in Web 2.0 and business to business marketing and that truly drives results.
Adam Needles – Director of Field Marketing and B2B Marketing Evangelist
Adam Needles joined Silverpop in June 2009 as Director, Field Marketing and B2B Marketing Evangelist. In this role, he serves both as an advocate for B2B marketers — listening to their needs, and participating in dialogue at key marketing conferences and events on behalf of Silverpop and serving as a key author of Silverpop’s Demand Generation blog — and also as an evangelist for Silverpop’s Engage B2B marketing platform.
Needles’ experience uniquely balances traditional B2B marketing programs — including lead-generation, direct-marketing, conferences/events and sales-force support — with more strategic brand development approaches — including thought leadership, public relations and organizational/cultural brand alignment. He previously was vice president of marketing and development for technology-industry analysis firm The 451 Group, where he helped build the firm’s B2B service brand through leading marketplace repositioning, defining the product/service mix and building out a marketing and events team to support significant revenue growth. Prior to that, he co-founded DVG Research, a market-strategy firm, and worked at Citigate Cunningham, a technology public relations firm, where his accounts included Motorola and Platinum Technology (acquired by CA, Inc.).
Needles is a prolific writer and presenter on the opportunities and challenges marketers face when adopting new innovation and technology — presenting many of his insights and research findings on his Propelling Brands blog.
Will Schnabel – Vice President and General Manager of International Markets
William Schnabel is responsible for overseeing Silverpop’s international operations and expansion strategy across Europe and Asia. Previously, Schnabel was responsible for overall operations and product direction of Silverpop’s Vtrenz solution, an industry-leading demand generation and lead management technology. Prior to Silverpop’s acquisition of Vtrenz in 2007, Schnabel served as its president and CEO, where he guided the company’s growth as an innovative thought leader in the Software-as-a-Service (SaaS) and marketing automation industries.