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 Over the past few weeks I’ve been on the road with our B2B Marketing University series — most recently in Palo Alto and Boston, and this week in Atlanta. The first two events were attended by more than 330 B2B marketers, and we anticipate 175 attendees this Thursday here in Atlanta. Given the large turnout of [...] Tags: B2B marketing, B2B Marketing University, campaign design, CRM, e-mail, inbound marketing, marketing accountability, Marketing automation, marketing culture, marketing measurement, marketing ROI, Microsoft, multi-channel marketing, Oracle, outbound marketing, sales alignment, Salesforce.com, social media
Category: B2B Marketing Strategy 7 comments Share and Enjoy I posted a new piece on my Propelling Brands blog this past week that examines the application of buyer personas in the B2B marketing arena — which I wanted to follow up on. B2B marketers find a growing challenge when it comes to actually implementing their marketing automation campaigns. First, complex, multi-step logic can be [...] Tags: B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, buyer personas, Customer Centered Selling, customer scenarios, demand generation, dialogue, innovation, integrated marketing communication, integrated marketing management, Laura Patterson, lead generation, lead management, Lead Nurturing, Lead Scoring, marketing, Marketing automation, marketing channels, Marketing Infrastructure, marketing technology, mass one-to-one, NPSD, personas, ROI, social media, Steve Mulder, technology, Todd Wilkens
Category: Marketing automation 2 comments Share and Enjoy |
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