|
||||
|
Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. It is my pleasure to introduce you to Malcolm Friedberg, principal at Left Brain Marketing. He has more than 20 years of marketing, sales and business development experience in a broad range of B2B industries. Malcolm has built [...] Adam Needles digs into implications of the changing B2B buyer and leverages insights from a leading analyst who has been closely following the changing B2B marketing [...] Tags: B2B buyer, B2B buying behavior, B2B buying process, B2B marketing, B2B Marketing University, CRM, Customer Centered Selling, dialogue, innovation, integrated marketing communication, marketing, Marketing automation, marketing channels, marketing co-creation, Megan Heuer, multi-channel communication, new media, SiriusDecisions, social media
Category: B2B Marketing Strategy 4 comments Share and Enjoy I was thrilled to see in the recent UK Internet Advertising Bureau’s survey that email continues to be the leading choice in terms of usage and success within B2B marketing tactics. For those who understand the power of email, this is no surprise. Emailing is extremely cost effective, and done with an appropriate level of [...] Tags: B2B Email Marketing, B2B marketing, Branding, demand generation, email marketing, Online Marketing
Category: Online Marketing One comment Share and Enjoy Adam Needles shares an excerpt from a guest blog piece for the ReachForce blog on the Engage B2B marketing automation platform and how it is different from other leading [...] Tags: B2B buyer, B2B marketing, B2B sales, buyer dialogue, buyer-centric marketing, Marketing automation
Category: Marketing automation 3 comments Share and Enjoy What should drive our content and campaigns in B2B marketing? Should we use a white paper to generate leads? What should we say in a follow-up e-mail from a tradeshow? How should our search engine optimization and lead nurturing integrate in our overall marketing strategy? Adam Needles discusses the buyer dialogue context and insights from author Rober Jolles on the B2B buyer’s decision-making process as context for focusing marketing content and campaigns and ensuring their [...] Tags: B2B buyer, B2B campaigns, B2B content, B2B marketing, B2B sales, buyer dialogue, CRM, Customer Centered Selling, demand generation, dialogue marketing, e-mail nurturing, lead management, Lead Nurturing, lead quality, Marketing automation, marketing operations, marketing qualified leads, marketing strategy, relevance, sales strategy, Sales/Marketing Alignment
Category: B2B Marketing Strategy 2 comments Share and Enjoy |
||||
|
Copyright © 2010 Silverpop - All Rights Reserved. |
||||
