Adam Needles presents working insights for ‘advanced’ lead scoring secrets that can help B2B marketers take their games to the next [...]
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Tags: B2B buyer, B2B marketing, B2B sales, buyer dialogue, demand chain, demand generation, dialogue marketing, lead management, Lead Nurturing, lead quality, lead score, lead score model, Lead Scoring, Marketing automation, marketing operations, marketing qualified leads, marketing strategy, sales qualified, sales strategy, Sales/Marketing Alignment
Category: Lead Scoring One comment Share and Enjoy Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. If you’re not already familiar with her, it is my pleasure to introduce you to Debbie Qaqish, principal, The Pedowitz Group. She has more than 30 years of sales and marketing experience, leading multiple B2B companies to [...] Tags: lead management, Lead Nurturing, Marketing automation, Pedowitz Group
Category: B2B Thought Leadership Leave a comment Share and Enjoy In my previous post, I listed seven key lessons I’ve learned in preparing for a Webinar. In this post, I’ll look at 10 more tips to consider during and after your Webinar presentation. Lessons Learned: During and after the Webinar 8. Anticipate and address the routine questions. If 500 people register, 200 people will show [...] Tags: b2b best practices, best practices, Webinars
Category: B2B Thought Leadership, Content-Based Marketing, Webinars Leave a comment Share and Enjoy Along with the white paper, the Webinar has become a major B2B content-based lead-generation tool, whether produced by your company or sponsored by a business partner. Dozens of elements help you deliver a great experience for attendees and high ROI for you. In my Industry Relations role at Silverpop, I’ve presented or moderated roughly 30 Webinars [...] Tags: B2B marketing, best practices, Webinars
Category: Content-Based Marketing One comment Share and Enjoy Adam Needles discusses improving the continuity of dialogue with the buyer as a way to achieve greater sales/marketing alignment. Part 1 of a 2 part series. This piece focuses on steps marketers can take in better planning for [...] Tags: B2B buyer, B2B marketing, B2B sales, buyer dialogue, continuity, demand chain, demand generation, dialogue marketing, Lead Nurturing, lead quality, Marketing automation, marketing operations, marketing qualified leads, marketing strategy, sales opportunities, sales strategy, Sales/Marketing Alignment, sales/marketing mis-alignment
Category: Sales/Marketing Alignment 18 comments Share and Enjoy A newly released study from Return Path examines average inbox placement rate for permissioned, commercial email in the United States and Canada. One of the report’s most interesting findings is that reaching business addresses, which are protected by systems like Postini, Symantec and MessageLabs, is even more difficult than top consumer email providers. According to [...] Tags: b2b best practices, b2b deliverability best practices, deliverability tips
Category: Deliverability Leave a comment Share and Enjoy |
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