Recent B2B blog posts have been discussing the topic of how aggressive should a salesperson be in their response when they see a lead is visiting their site. Mike Damphoux’s post in Smashmouth Marketing on Web leads (Pounce, Pause, Nurture, or Wait) highlighted a unique difference in selling tactics and approaches for the modern [...]
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Tags: b2b lead management, CRM Integration, Marketing automation, Nurture Marketing, Sales Insight
Category: Sales Insight 5 comments Share and Enjoy Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. If you’re not familiar with him already, it is my pleasure to introduce you to M. H. (Mac) McIntosh. He is considered to be one of North America’s top experts on the subject of B2B sales leads. [...] Tags: closed-loop processes; sales and marketing relationship; marketing automation; lead management
Category: B2B Thought Leadership Leave a comment Share and Enjoy The buzz around social media is everywhere. Unless you’re living under a rock in the far corners of Siberia (and who knows, Twitter might be alive and well there on the frigid ice fields as well), you’re faced with social media outlets every day in both your personal and professional lives. Recently, Silverpop has been [...] It’s certainly critical as a marketer to improve one’s engagement with the customer, but what does that look like from the marketer’s end? What does this look like from a strategic and operational perspective? What does it mean to be an ‘engaged’ … and, ultimately, successful … marketer? Adam Needles discusses five best practices for being an ‘engaged’ [...] B2B marketers face numerous challenges, not the least of which is in the building and maintaining of the automated campaigns required by today’s lead management processes. Consequently, there has been a heavy focus around the usability of marketing automation tools, and I’ll have to agree that it is a very important part of [...] Tags: b2b lead management, demand generation, GUI, lead management campaigns, Marketing automation, software usability
Category: Marketing automation One comment Share and Enjoy |
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