Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. Recently, Rick Kean, managing partner of the Business Marketing Institute and former executive director of the Business Marketing Association, responded to our questions. From his responses you’ll learn what strategies he has seen work the best for connecting [...]
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Tags: closed-loop processes; sales and marketing relationship; marketing automation; lead management
Category: B2B Thought Leadership 2 comments Share and Enjoy The tip this week comes from a Senior Account Manager in our Fargo office, Lorael Arnquist. She has more than eight years of high tech marketing experience and has spent over four years deploying, implementing and optimizing lead management solutions. Data is the heart of all you do as a marketer. Without clean, accurate, complete data, [...] Tags: CRM integrations, data, lead score, Reporting, ROI
Category: B2B Tip of the Week Leave a comment Share and Enjoy Through these special blog postings, our goal is to offer advice and insights from top B2B marketers. Recently, I had the opportunity to correspond with Dan Kersh, head of online, The Curious Group, from the UK, and Silverpop’s latest strategic partnership. From his responses, you’ll learn how he got started in digital marketing [...] I’m just returning from the SIIA’s 2009 Software Summit and CODiE Awards gala in San Francisco. Even with the slowdown in the economy, I continued to hear story after story of software companies not just surviving, but thriving. This is especially true in the SaaS arena, where the benefits of the pay-for-only-what-you-need model becomes even [...] Tags: CODiE Awards, Marketing automation, SIIA
Category: Software-as-a-service Leave a comment Share and Enjoy |
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