Kudos to Mark Brownlow at Email Marketing Reports for helping us laugh at ourselves and a few of those “bad practices” we all try to avoid (yet still see all too often) in B2B email marketing. I encourage you to watch it with your marketing team to see if any of the content reminds [...]
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Tags: B2B mistakes, best practices, email strategy
Category: Uncategorized Leave a comment Share and Enjoy Though we’re in a recession, the pressure for B2B marketers to deliver more and better qualified leads to sales hasn’t changed. And often, this process requires more than reevaluating and fine-tuning existing marketing strategies. Determining which leads are hot and have the budget to purchase your company’s products and which may need more time for [...] In almost every discussion around lead management, the question arises as to which metrics are the most important to measure success. Recently, I participated in a Q&A with Craig Rosenberg, author of the Funnelholic blog, in which I highlighted my top three metrics for success, supporting some of the same metrics that were highlighted [...] In my particular example, company X needs a refresher on smart marketing practices. The lesson to be learned? Don’t let technology be a replacement for smart marketing practices–technology is a complement and catalyst to improved processes and efficiencies. The two go [...] Tags: best practices, email marketing, Marketing automation
Category: B2B Thought Leadership Leave a comment Share and Enjoy |
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